An acidity scale for excited state protonation kinetics in aqueous perchloric acid has been developed using 1-cyanonaph-thalene as a fluorescent indicator. A comparison of the quenching rate constants obtained using this scale is made with both the more general excess acidity function, X, and the transition state activity coefficient approach. A variety of chromophores were studied including 1- and 2-cyanonaphthalenes, 1- and 2-methoxynaphthalenes, benzyl alcohols, toluenes, benzonitriles, and 2-vinylnaphthalene. Keywords: acidity scale, proton fluorescence quenching.