Amplification and analysis of academic events through social media: A case study of the 2009 beyond the repository fringe event

Osborne, Nicola

doi:10.1108/s2044-9968(2011)0000002012

Cited by 3 publications

(6 citation statements)

References 7 publications

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“…Social media can be a powerful adjunct to discrete physical events, directly contributing to their level of perceived success (Osborne, 2011;Palmer, 2017). Social media can extend the reach of live events to those not able to be physically present (Bennett, 2012), and Twitter is often viewed as a desirable social media channel for live events because of its quick, informal nature, its relatively high level of use by the general population and that it automatically creates a time-stamped archive of tweets that can be matched up against temporal aspects of the physical event for later analysis (Osborne, 2011). Certain green building events were observed to be associated with particularly high levels of Twitter activity and interaction.…”

Section: Discussionmentioning

confidence: 99%

Characterising “Green Building” as a topic in Twitter

Palmer

Udawatta

2019

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Purpose Sustainable construction is widely considered to be the best practice in construction, helping to create a healthy built environment. Social media is identified as a valuable data source for research on sustainable construction, and Twitter is a popular social media platform in relation to the construction. Green Building construction is identified as one of the methods that promotes sustainable construction. The purpose of this study is to characterise “Green Building” as a topic in Twitter. Design/methodology/approach Social network analysis methods were applied to a large set of Twitter data related to “green building”. Time sequence analysis and network visualisation were used to characterise Twitter activity and to identify influential users. Text analytics and visualisation methods were applied to the same data set to visualise the text content of Twitter posts relating to green building. Findings Peaks in Twitter activity were associated with physical “green building” events. The network visualisation of the Twitter data revealed a complex structure and a range of types of interactions. The most “influential” users depended on the ranking method used; however, a number of users had high influence in all measures used. The tweet text visualisation showed evidence of a global and interactive audience on Twitter engaged in conversations about green building. Also, it was found that external links, emoji and popular terms related to a particular topic can be used to increase the engagement of Twitter users on that topic. Originality/value Certain Green Building events were observed to be associated with high levels of Twitter activity. The virtual was found to be closely linked to the physical, and for the promotion of green building construction, their respective impact is potentially the most powerful when used in conjunction. The most influential Twitter accounts did not belong to one class of user, including both individuals and organisations. Twitter offers a platform for a range of stakeholders in the area of green building construction to reach a substantial audience and to be influential in the public sphere. The findings of this research provide a valuable reference for industry practitioners and researchers to deepen their understanding of the application of Twitter to green building construction, and the methods of using Twitter to promote important information related to sustainable construction.

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Section: Discussionmentioning

confidence: 99%

Characterising “Green Building” as a topic in Twitter

Palmer

Udawatta

2019

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“…In the MDS visualisations, it is apparent that physical ACS events are frequently mentioned in the social media domain -e.g., iAwards, CanCon, Innovation Debate, Digital Disruptor Awards, Reimagination Summit, Diversity Summit, etc. Social media can be a powerful adjunct to discrete physical events such as concerts and conferences, directly contributing to their level of perceived success (Bennett, 2012;Osborne, 2011). Social media can extend the reach of live events to those not able to be physically present (Sopan et al, 2012), and some event organisers actively plan for social media activity, including 'tweet seats' for designated social media reporters, or developing dedicated event apps to engage their audience during the event (Bennett, 2012).…”

Section: Discussionmentioning

confidence: 99%

“…Including the 'handle' of another Twitter account in a tweet is a 'mention' of that user. Tweets can contain a 'hashtag' (a keyword prefixed with a '#') such that a search can be performed to locate all tagged tweets (Osborne, 2011). Except for the content of tweets from protected (private) accounts, all tweets are effectively broadcast to 'the world' and are publicly discoverable via a search (Honeycutt & Herring, 2009).…”

Section: Introductionmentioning

confidence: 99%

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Visualising the Social Media Conversations of a National Information Technology Professional Association

Palmer

2019

International Journal of Human Capital and Information Technology Professionals

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Social media systems are important for professional associations (PAs), providing new ways for them to interact with their members and stakeholders. Evaluation of the impact of social media is not straightforward. Here text analytics, specifically multidimensional scaling visualisation, is proposed as an approach for the characterisation of the large scale ‘conversations' occurring between an information and communication technology PA and its stakeholders via the Twitter social media system. In the case presented, there was found to be a significant level of congruence between the corresponding visualisations of tweets from the PA, and tweets to/about the PA, although differences were also observed. The new method proposed and piloted here offers a way for organisations to conceptualise, identify, capture and visualise the large-scale, ephemeral, text conversations about themselves on Twitter, and to assist them with key strategic uses of social media.

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“…internet applications such as social networking, wikis, folksonomies, virtual societies, blogging, multiplayer online gaming and mash-up' (p.4) Tools such as Twitter or Facebook enable a multidirectional communication and interaction. Events can be amplified (Kelly 2011, Osborne 2011) beyond physical and temporal boundaries (Bombaci et al 2016, Udovicich et al 2016, but also beyond the typical communities of interest (Pitkin and Shabajee 2012, Deardorff 2015, Su et al 2016.…”

Section: Introductionmentioning

confidence: 99%

Valuing technology-enhanced academic conferences for continuing professional development. A systematic literature review

Spilker

Prinsen²,

Kalz

2019

Professional Development in Education

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This review presents a systematic search for and analysis of the state of the art concerning research (1993-2018) on technology-enhanced conferences for academics' professional development. Fifty-nine scientific publications were included in the review which analyses them through the lens of the value creation framework. Conference formats are undergoing innovations focussed on amplifying social learning, and the role of technologies to enrich this new landscape is being explored. Initial results indicated that while new practices are emerging, a coherent perspective on technology-enhanced continuing professional development to help understand and inform the transition towards learning conferences was lacking across the literature. For instance, traditional evaluations of conferences, such as satisfaction surveys applied by the end of the conference, are not yet taking into account the full range of possible values created through participation in conferences. In addition, results about the use of social media for community building and enduring professional development remain inconclusive, and a more guided approach towards the application of social media at academic conferences is needed. The Value Creation Framework seems to be an appropriate conceptual framework for understanding the impact of conference attendance for the development of (digital) professional competences of academics.

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Amplification and analysis of academic events through social media: A case study of the 2009 beyond the repository fringe event

Cited by 3 publications

References 7 publications

Characterising “Green Building” as a topic in Twitter

Characterising “Green Building” as a topic in Twitter

Visualising the Social Media Conversations of a National Information Technology Professional Association

Valuing technology-enhanced academic conferences for continuing professional development. A systematic literature review

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