2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) 2010
DOI: 10.1109/icmb-gmr.2010.41
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“How about an App Store?” Enablers and Constraints in Platform Strategies for Mobile Network Operators

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Cited by 25 publications
(14 citation statements)
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“…Prior research has observed the growing importance of digital application marketplaces Eaton et al, 2015;Goncalves et al 2010;Holzer and Ondrus 2011).…”
Section: Introductionmentioning
confidence: 99%
“…Prior research has observed the growing importance of digital application marketplaces Eaton et al, 2015;Goncalves et al 2010;Holzer and Ondrus 2011).…”
Section: Introductionmentioning
confidence: 99%
“…The mobile application services lead the success of mobile devices by providing excellent smartphone user experiences (Kim et al 2014). The changes of mobile ecosystem and the industry-level business model have been driven by mobile application services and their platform, such as App Store (Gonçalves et al 2010;Holzer and Ondrus 2011;Kim et al 2014). …”
Section: The Target: Smartphone Application Servicesmentioning
confidence: 99%
“…It was launched in July 2008 and in the first month users downloaded more than 60 million apps (Wingfield, 2008) to arrive to 10 billion downloads out of the 350,000 apps available as of January 2011 (Apple Press Release, 2011). As it controls many of the assets related to the value proposition and has a direct and strong relationship with customers, the business model adopted by Apple through the iPhone represents what has been named a system integrator platform (Gonçalves et al, 2010). As illustrated in Figure 5, while customers pay MNOs for network access, they buy handsets and mobile content and services through the system integrator platform (i.e., Apple).…”
Section: The Evolution Of Mobile Market Towards a User-centred Structurementioning
confidence: 99%