Amazone Indonesia: Understanding Hyperreality in a Family Entertainment Arena
Tangguh Okta Wibowo,
Khairul Syafuddin
Abstract:Amazone Indonesia (Amazone) is the largest family entertainment destination in Indonesia, with a large area and a complete selection of games. This article explores how myths about the Amazon forest in Brazil are managed in the form of a modern family playground in a mall, Aeon. This paper examines how Amazone exploits the myth that the Amazon forest was constructed with technology as a family playground with the intended purpose. This study uses Roland Barthes' semiotic method to look at myths that are built … Show more
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