“…Specifically, this study illuminates the overall impetus for change, the type of change undertaken (i.e., radical or convergent, evolutionary or revolutionary), and any (if at all) resistance to the change (given change is often difficult to achieve, as per Skinner, Stewart, & Edwards, 1999). Although a collection of scholarship exists pertaining to change and sport organizations (e.g., Legg, Snelgrove, & Wood, 2016;O'Brien & Slack, 2004;Welty Peachey & Bruening, 2011), there remains a dearth of understanding reflecting and relating to contemporary technological advancements in online communication (e.g., social media) and change to sport organizations.…”