2009
DOI: 10.1093/ajcl/57.3.750
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Amalia D. Kessler, A Revolution in Commerce: The Parisian Merchant Court and the Rise of Commercial Society in Eighteenth-Century France

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“…A unique blend of tradition and innovation characterizes French business practices. The French approach to commerce often reflects a commitment to craftsmanship and quality, mirroring the country's renowned artisanship in fields ranging from fashion to gastronomy (Clark, 2006;Kessler, 2007). This emphasis on quality aligns with the global trend towards discerning consumer preferences, positioning French businesses as torchbearers of authenticity in a world inundated with mass-produced goods.…”
Section: The French Influence On Global Businessmentioning
confidence: 99%
“…A unique blend of tradition and innovation characterizes French business practices. The French approach to commerce often reflects a commitment to craftsmanship and quality, mirroring the country's renowned artisanship in fields ranging from fashion to gastronomy (Clark, 2006;Kessler, 2007). This emphasis on quality aligns with the global trend towards discerning consumer preferences, positioning French businesses as torchbearers of authenticity in a world inundated with mass-produced goods.…”
Section: The French Influence On Global Businessmentioning
confidence: 99%