2012
DOI: 10.1080/10632921.2012.688011
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Alternative Resources: Revenue Diversification in the Not-for-Profit USA Symphony Orchestra

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Cited by 7 publications
(2 citation statements)
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References 12 publications
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“…Therefore, it may be difficult to determine if spending additional money on fundraising is the best use of scarce SO resources. However, Besana (2012) used cluster analysis to determine that fundraising was more profitable than marketing for a sample of 145 US SOs in 2008. She notes that price discrimination can be an effective tool for increasing donations.…”
Section: New Directionsmentioning
confidence: 99%
“…Therefore, it may be difficult to determine if spending additional money on fundraising is the best use of scarce SO resources. However, Besana (2012) used cluster analysis to determine that fundraising was more profitable than marketing for a sample of 145 US SOs in 2008. She notes that price discrimination can be an effective tool for increasing donations.…”
Section: New Directionsmentioning
confidence: 99%
“…Cabría mencionar un largo número de sectores a los que se está aplicando en los últimos años, con cierta intensidad; a tal efecto destacamos seguidamente algunos de sectores, así como algunos de los trabajos más representativos realizados desde el 2000: aparcamientos (Guadix, Onieva, Muñuzuri & Cortés, 2011); empresas de construcción (Cheraghi et al, 2010;Gallien & Wein, 2005;Kumar & Frederick, 2007); industria de alimentación (Buckhiester, 2011;Bujisic, Hutchinson & Bilgihan, 2014); e-commerce (Boyd & Bilegan, 2003;Wang & Bowie, 2009) cruceros (Ng & Yip, 2011); servicios de internet (Karmarkar & Dutta, 2012); transporte ferroviario (Ciancimino, Inzerillo, Lucidi & Palagi, 1999); transporte mercancías por carretera (Benigno, Guerriero & Miglionico, 2012) (Schönberger & Kopfer, 2012); orquesta sinfónica (Besana, 2012); reserva natural (Leask, Fyall & Garrod, 2013); empresas financieras (Milani, 2012); hospitales (Swan, Hunter & Tumelty, 1997); transporte marítimo (Ting & Tzeng, 2004;Zurheide & Fischer, 2012), entre otras.…”
Section: Gestión De Costesunclassified