Allyship as activism: advancing social change in global sport through transformational allyship

Jolly, Shannon; Cooper, Joseph N.; Kluch, Yannick

doi:10.1080/16138171.2021.1941615

Cited by 34 publications

(25 citation statements)

References 40 publications

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“…Ableism is also used to call out ability-based discriminations against disabled people within the kinesiology, sport, physical education, and physical education literature [91,149,151,[183][184][185][186][187][188][189][190][191][192][193][194], including the intersectionality of ableism with other isms and prejudices [186]. As to kinesiology, one study found an able-bodied curriculum encouraging ableist attitudes among kinesiology students and an invisibility of disabled people [184].…”

Section: The Issue Of Ableismmentioning

confidence: 99%

“…Regarding sports, it is argued that ableism impacts social practice within sports, and ableism in sports has to be addressed [188,195]. It is argued that experiences and discourses around sports mostly internalize and take ableism-based identities as a given [183,188,190], and ableism is one reason for why disability sports have largely been ignored, in the context of diversity management in sports [196]. It is argued that it is critical to understand "ableism and how ableistic ideology informs sporting theory, sport science and sport management" [197] (p. 5).…”

Section: The Issue Of Ableismmentioning

confidence: 99%

“…Ableism is a term coined by disabled activists and academics to flag the cultural reality of ability-based expectations, judgments, norms, and conflicts . Ableism is also used as a conceptual framework, to call out ability-based discriminations against disabled people within the kinesiology, sports, physical education, and physical education literature [91,149,151,[183][184][185][186][187][188][189][190][191][192][193][194]. Ableism is seen as one reason for the invisibility of disabled people and their problems in many subject topics and degrees [196], and it is argued that it is critical to understand "ableism and how ableistic ideology informs sporting theory, sport science and sport management" [197] (p. 5), and a "different ability curriculum, which destabilises notions of normativity and challenges the status quo regarding ability" is needed [194] (p. 518).…”

Section: The Issue Of Ableismmentioning

confidence: 99%

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Kinesiology, Physical Activity, Physical Education, and Sports through an Equity/Equality, Diversity, and Inclusion (EDI) Lens: A Scoping Review

Arora

Wolbring

2022

Sports

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Background: Equity, equality, diversity, and inclusion are terms covered in the academic literature focusing on sports, kinesiology, physical education, and physical activity, including in conjunction with marginalized groups. Universities in many countries use various EDI policy frameworks and work under the EDI headers “equality, diversity and inclusion”, “equity, diversity and inclusion”, “diversity, equity and inclusion”, and similar phrases (all referred to as EDI) to rectify problems students, non-academic staff, and academic staff from marginalized groups, such as women, Indigenous peoples, visible/racialized minorities, disabled people, and Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and Two-Spirit (LGBTQ2S+) experience. Which EDI data, if any, are generated influences EDI efforts in universities (research, education, and general workplace climate) of all programs. Method: Our study used a scoping review approach and employed SCOPUS and the 70 databases of EBSCO-Host, which includes SportDiscus, as sources aimed to analyze the extent (and how) the academic literature focusing on sports, kinesiology, physical education, and physical activity engages with EDI. Results: We found only 18 relevant sources and a low to no coverage of marginalized groups linked to EDI, namely racialized minorities (12), women (6), LGBTQ2S+ (5), disabled people (2), and Indigenous peoples (0). Conclusion: Our findings suggest a gap in the academic inquiry and huge opportunities.

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Section: The Issue Of Ableismmentioning

confidence: 99%

Section: The Issue Of Ableismmentioning

confidence: 99%

Section: The Issue Of Ableismmentioning

confidence: 99%

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Kinesiology, Physical Activity, Physical Education, and Sports through an Equity/Equality, Diversity, and Inclusion (EDI) Lens: A Scoping Review

Arora

Wolbring

2022

Sports

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“…Different to individual allyship , which is problematic if shaped only by those who are structurally advantaged (Abdi, 2021), institutional allyship advances social change by integrating gender equity outcomes into all elements of decision-making, including key strategic agendas (Jolly et al, 2021). Likewise, the potential impact of institutional allyship varies depending on whether it encompasses first-order or second-order change (Russell & Bohan, 2016).…”

Section: Our Proposition: Institutional Allyshipmentioning

confidence: 99%

Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

Dobele

Ferguson

Hartman

et al. 2021

Australasian Marketing Journal

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The fair treatment of women in the workplace, where they experience both opportunities and constraints, has been on and off higher education agendas for decades. Yet, institutionalised gendered constraints still shape the careers of female academics, including those in the marketing academy, resulting in disrupted or obstacle-heavy career journeys and the underrepresentation of women in senior positions. Furthermore, progress towards gender equity is hampered by institutional resistance to change, favouring performative rather than genuine and transformational institutional allyship. We draw upon personal experiences, recollections and anecdotes garnered over the years – synthesised with literature – to examine systemic gendered constraints within our collective career span. We propose institutional allyship as the intentional efforts needed by the marketing academy to address systemic and structural gender inequities and achieve second-order change by integrating gender equity outcomes throughout organisational decision-making. Specifically, we suggest nominated actions within a Gender Equity and Inclusion Charter for the Australian and New Zealand Marketing Academy (ANZMAC) and its member universities as a first step.

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“…Given the highly competitive sports clothing apparel market, arguably the most valuable asset a company has is its brand. Organisers of consumer boycotts have become adept at using social media to organize and cause immediate damage to brands that have taken years to establish (Jolly, Cooper & Kluch, 2021;2004;Makarem & Jae, 2016;Rugg, 2020;Vredenburg, et al, 2020). This article brings together a number of key themes within a single case study.…”

Section: Introductionmentioning

confidence: 99%

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

Dart

2022

IJSMS

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PurposeThe purpose of this article is to offer a conceptual assessment of a contemporary consumer boycott of a global sports brand. A critical commentary is offered of the “Boycott PUMA” campaign with an examination of the positions and motivations of the different parties involved, specifically PUMA, the “Boycott PUMA” campaign, the Israeli Football Association and UEFA/FIFA.Design/methodology/approachThis article is a position and conceptual paper, designed to generate a discussion on what is an emotive consumer boycott campaign. A distinction is made between political boycotts and consumer boycotts, whether it is possible to separate sport from politics, and if PUMA's claimed position of neutrality in this conflict can be achieved.FindingsThe focus here is on PUMA's corporate social responsibility statement in which they claim that sport and politics do not mix, with their response to Russia's invasion of Ukraine in 2022 undermining this claim. PUMA's commitment to social justice is being used by the “Boycott PUMA” activists to expose the disconnect between PUMA's stated vision and its actions.Practical implicationsPUMA's brand has been built on creating a particular type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged.Originality/valueWith very little research available on the Israel/Palestine from a sport sponsorship and marketing perspective, this article offers an original and much needed assessment of a potentially significant campaign.

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Allyship as activism: advancing social change in global sport through transformational allyship

Cited by 34 publications

References 40 publications

Kinesiology, Physical Activity, Physical Education, and Sports through an Equity/Equality, Diversity, and Inclusion (EDI) Lens: A Scoping Review

Kinesiology, Physical Activity, Physical Education, and Sports through an Equity/Equality, Diversity, and Inclusion (EDI) Lens: A Scoping Review

Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

“Giving PUMA the boot”–A case study of a contemporary consumer sports boycott

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