“…Our results are not dissimilar from those obtained in a previous European survey conducted among 110 Swedish medical reporters, with a response rate of 55% [12] In this case, fact-giving, stimulating, and critical functions were rated as the most important journalist role attributes, followed by advocacy of patient interests and of public health goals. Major perceived problems were self-imposed professional demands, job stress, knowledge and time constraints, selection and contextualization of news material.…”