Allbirds: Sustainable Innovation Disrupting the Casual Shoe Industry

Pavlovich, Kathryn; Bowden, Stephen; Simnadis, Thomas; Connolly, Heather; Collins, Eva; Gibb, Jenny

doi:10.4135/9781529713206

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Besides, as reported, consumers' demands for sustainable products are increasing, and many consumers acquire sustainability information through social media (Global Fashion Agenda, 2019). Fast-growing MSMEs, such as Allbirds, are offering popular sustainable products and have more opportunities than before to deliver their products (Pavlovich et al, 2020). MSMEs have considerable potential impacts on implementing sustainability and more efforts spreading among them are encouraged to be seen (Global Fashion Agenda, 2019).…”

Section: Rjta 252mentioning

confidence: 99%

Evaluation of certified B Corps in the apparel, footwear and accessory industry

Leonas

2020

RJTA

View full text Add to dashboard Cite

Purpose The purpose of this study is to investigate the sustainability performances of apparel, footwear and accessory (AFA) B Corps, providing companies, especially micro, small and medium-sized enterprises, with reasonable suggestions on how to incorporate the concept of sustainability efficiently. Design/methodology/approach This study focused on 117 AFA B Corps. B Corps’ overall sustainability performances consist of their performances in the five areas of governance, workers, community, environment and customers. First, the 117 B Corps’ performances in these areas were compared. Second, multiple regression models were built to predict the B Corps’ sustainability performances based on their inherent characteristics (headquarter location, age, size and industry sector). Third, according to the B Corps’ performances in the five areas, the B Corps were clustered using the hieratical clustering method. Findings This study found that the B Corps’ performances in different areas were significantly different and their performances in the area of the community were better than in the other four areas. The B Corps’ characteristics were correlated to their sustainability performances. For example, company size was positively related to the B Corps’ performances in the area of workers. Additionally, Clusters 1, 2 and 3 were identified and characterized by their competitive performances in the areas of governance, workers and community, respectively. Originality/value This study contributes to the knowledge of AFA B Corps’ sustainability performances, identifying the weakness and strongness of the sustainable practices accepted by existing AFA B Corps and lending insights regarding how to predict and improve sustainability performances.

show abstract

Section: Rjta 252mentioning

confidence: 99%

Evaluation of certified B Corps in the apparel, footwear and accessory industry

Leonas

2020

RJTA

View full text Add to dashboard Cite

show abstract

Allbirds: Sustainable Innovation Disrupting the Casual Shoe Industry

Cited by 1 publication

References 0 publications

Evaluation of certified B Corps in the apparel, footwear and accessory industry

Evaluation of certified B Corps in the apparel, footwear and accessory industry

Contact Info

Product

Resources

About