All we are saying, is give theoretical pluralism a chance

Lowe, Sid; Magala, Slawomir; Hwang, Ki-Soon

doi:10.1108/09534811211254626

Cited by 20 publications

(14 citation statements)

References 105 publications

(126 reference statements)

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“…The complexity of social phenomena requires more than one theoretical lens to explore, understand, and explain their implications (Jacobs, 2012; 2016). This advocacy of theoretical pluralism (Lowe, Magala, & Hwang, 2012) is particularly pertinent to the focus of this study. Our study is informed by wide streams of literature concerned with the impact of neoliberal policies on public sector services.…”

Section: Introductionmentioning

confidence: 99%

NPM resistance: A political intervention

Nyland¹,

Ahlgren²,

Lapsley

2020

Financ Acc Manag

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This paper offers a unique perspective on NPM enactment. NPM is the key means by which neoliberal policies penetrate society and there is now a considerable literature on NPM in many economies. The influence of NPM tends to be depicted as significant, embedded, and irreversible. This study offers findings of resistance and rejection of NPM by a cadre of politicians who did not accept the trappings of NPM. The importance of accounting and metrics was rejected by politicians in this study. These actions also influenced the actions of professionals in health care organizations.

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Section: Introductionmentioning

confidence: 99%

NPM resistance: A political intervention

Nyland¹,

Ahlgren²,

Lapsley

2020

Financ Acc Manag

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“…The complexity of social phenomena requires more than one theoretical lens to explore and understand and explain their implications (Jacobs, 2012;. This advocacy of theoretical pluralism (Lowe et al, 2012) is particularly pertinent to the focus of this study. In this paper, we draw on the concept of identity and on Foucauldian ideas of discipline and control.…”

Section: Conceptual Perspective: Identity Discipline and Controlmentioning

confidence: 99%

Citizens, technology and the NPM movement

Lapsley

Segato

2019

Public Money & Management

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In the modernisation of the state, NPM ideas are presumed to offer Governments certainty in the face of major unknowns. The reliance of NPM on information technologies is presented by Governments as underlining this potential for certainty. However, this presumption of certainty is elusive in practice. Government pursuit of NPM transformational policies aims to make efficiency savings and cost reductions, but this may create new uncertainties for citizens, particularly because of the unintended consequences of the implementation of new technology.

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“…Other unstated reasons for this recommendation may be recognition of the tendency towards error in empirical work, the pace of the operational environment or the turbulent nature of the field. Seen in terms of the paradigm mapping taxonomy provided by Lowe et al (2004; 2012) the work of Rossiter (2012) can be regarded as an example of paradigm sliding or adaptation and extension of the orthodoxy which absorbs, critiques and to some extent negates the position of Sharp (2010).…”

Section: Lowe's Paradigm Mapping Categories As Descriptorsmentioning

confidence: 99%

“…Finally, the remedial perspective of Rossiter (2012) will be considered as an attempt to encapsulate the work of Wind and Sharp (2009) and Sharp (2010). This study will also examine in passing the following areas: Marketing as polyphonic or multi-voiced practice (Ardley and Quinn, 2014; Skålen and Hackley, 2011), the periodicity or the major phases of marketing (Skålen et al, 2006), paradigmatic pluralism (Lowe et al, 2012) phronesis or conscientious professional practice (Antonacopoulou, 2010; Kavanagh, 2013) and managerial behavior in terms of social practice theory (Lowe et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Incommensurability and Paradigm Crossing: Folding the EGs Back into the Omelet or Blood in the Water?

Shaw

Nowicki²

2018

Australasian Marketing Journal

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The Empirical Generalists (EGs) suggest that the accepted focus on segmentation and loyalty in Marketing Management is irrelevant and that the Dirichlet equation and Double Jeopardy provide the only useful theory of consumer behavior. Meanwhile the Segmentationalists adhere to a Marketing Management model and blithely ignore their claims. This discussion examines the extremes of a continuum which extends from the breadth of Kotler (1967) to the reductive analysis of Sharp (2010) . Lowe et al., (2004) have provided an easily understood set of categories that describes these paradigmatic differences. This is applied along with an integrative framework adapted from Rossiter, (2012) which suggests remedial linkages. However recent work by the Empirical Generalists suggests that this is flogging a dead horse. The response from Marketing Management adherents has been a refusal to engage and a denial of oxygen to the debate. The implications for marketing strategy are considerable since the continued utility of the key technique of segmentation is under challenge. Will it survive as a valid technique for addressing the market or will it be reduced to a mere description of customer type? Is it a harmless symbolic activity or an organizational hallucination that blocks progress?

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All we are saying, is give theoretical pluralism a chance

Abstract: All we are saying, is give theoretical pluralism a chance

Cited by 20 publications

References 105 publications

NPM resistance: A political intervention

NPM resistance: A political intervention

Citizens, technology and the NPM movement

Incommensurability and Paradigm Crossing: Folding the EGs Back into the Omelet or Blood in the Water?

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