2014
DOI: 10.1177/1461444814535191
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“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets

Abstract: Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments. These conditions lead some marketing scholars to conclude that digital media are reaching their inevitable culmination: an omnipresent marketplace. They call this “ubiquitous commerce” (u-commerce). U-commerce annihilates constraints over markets; borders, cultural differences, and geography cease to impose friction on exchange. As part of a broader understand… Show more

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Cited by 22 publications
(23 citation statements)
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References 43 publications
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“…Indeed, consumers are willing to hand over personal information in exchange for coupons, discounts and other rewards (Accenture, 2015):In this media ecosystem – comprising the feedback between social subjects, organizations, and technologies – ‘moments of exchange’ can penetrate and transform almost all of lived experience … it reduces electronic commerce to a fully naturalized, entrenched, and unnoticed component of social reality. (McGuigan and Manzerolle, 2015, p. 1832)…”
Section: ‘Always Already In the Market’ – A Field Theory Of The Marketmentioning
confidence: 99%
See 2 more Smart Citations
“…Indeed, consumers are willing to hand over personal information in exchange for coupons, discounts and other rewards (Accenture, 2015):In this media ecosystem – comprising the feedback between social subjects, organizations, and technologies – ‘moments of exchange’ can penetrate and transform almost all of lived experience … it reduces electronic commerce to a fully naturalized, entrenched, and unnoticed component of social reality. (McGuigan and Manzerolle, 2015, p. 1832)…”
Section: ‘Always Already In the Market’ – A Field Theory Of The Marketmentioning
confidence: 99%
“…Further contributing to this acceleration, mobile payment technologies and services, as emerging instruments of exchange, enable the collapsing of the ‘threefold division’ of material life, economic life and the activities of capitalism (p. 455). As such, locating the market becomes much easier: wherever you are, there you are, always already in the market (McGuigan & Manzerolle, 2015).…”
Section: ‘Always Already In the Market’ – A Field Theory Of The Marketmentioning
confidence: 99%
See 1 more Smart Citation
“…Systems of monetisation based on surveillance of user data have worrying consequences in terms of power, surveillance and privacy (see Turow, 2012). There is evidence that the rise of networked, personalised mobile communication allows a more thoroughgoing commercialisation of culture (McGuigan & Manzerolle, 2015).…”
Section: Implications For Understanding Music and Culture's Role In Mmentioning
confidence: 99%
“…Nowadays SNSs have been integrated into the users' daily practices. The sites are used for various purposes, such as a platform to engage in informal learning (Rashid and Rahman, 2014;Bilic, 2015), obtaining social support (Rashid, 2016), presenting desirable self-images (Brailovskaia and Bierhoff, 2016), disseminating particular ideologies (Larsson, 2016;Rojecki and Meraz, 2016), creating and maintaining friendship (Buglass et al, 2016) and shopping online (McGuigan and Manzerolle, 2015).…”
Section: Introductionmentioning
confidence: 99%