“…Research has shown that the shared attention state alters how stimuli are processed and judged (Boothby et al, 2014; Boothby et al, 2016; Shteynberg, 2010; Shteynberg & Apfelbaum, 2013; Shteynberg et al, 2014; Shteynberg, 2015), and that it can directly influence experienced affect (Wagner et al, 2015). Meanwhile, other work has documented social influence and emotional contagion in shared experiences (Raghunathan & Corfman, 2006; Ramanathan & McGill, 2007; Ratner & Kahn, 2002; Ratner & Hamilton, 2015), or the public nature of consuming among strangers (Chugani & Irwin, 2012). However, beyond this limited set of works, very little is known about experiencing as a group as it pertains to thoughts and enjoyment during the experience and whether to partake in, continue, or halt the experience.…”