All About Attitude: The Theory of Planned Behavior and Small Business Disaster Response

Pierel, Eleanor Davis; Helgeson, Jennifer; Dow, Kirstin

doi:10.2139/ssrn.4018506

Cited by 1 publication

(1 citation statement)

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“…Technically, both types of disasters had long warning periods. However, businesses anticipated a hurricane impact whereas COVID-19 was not anticipated, impacting their perceptions and response (Pierel, Helgeson, and Dow 2022). Communities are aware of a hurricane threat days before impact (Elsner 2003).…”

Section: Methodsmentioning

confidence: 99%

Intersections of small business mobility, adaptive capacity, and resilience during crises

Pierel,

Helgeson,

Dow

2023

International Journal of Mass Emergencies & Disasters

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Over 5 years, multiple hurricanes and a pandemic impacted small businesses in Charleston, South Carolina. In order to better understand the impacts of disasters on public-facing small businesses, we conducted a case study of customer, labor, location, and supply chain mobility. Although the disaster contexts of multiple hurricanes and the 2019 novel coronavirus (COVID-19) pandemic vary considerably, comparing the experiences of small business operators furthers our understanding of local disruptions and the potential for adaptive capacity. Drawing on 2 years of survey data, we focus on the importance of mobility to public-facing (e.g. service and recreation) small business recovery and adaptation. We then consider the relationship between multiple forms of mobility and resilience to two different disaster types. We conclude by identifying additional areas of small business adaptation and resilience inquiry informed by both hurricane and pandemic experiences. In contrast to previous global or regional mobility studies, this case study explores hyper-local small business mobility disruptions.

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Section: Methodsmentioning

confidence: 99%