2013
DOI: 10.1080/21693277.2013.846835
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Alignment of manufacturing strategies to customer requirements using analytical hierarchy process

Abstract: The purpose of this paper is to provide new insights in the field of operations management decision-finding. It aims to combine manufacturing strategies with the service dominant logic in order to connect customer satisfaction. An analytic hierarchy process (AHP) is developed and applied within two case companies. A sensitivity analysis revealed that the manufacturing strategy selection changes when customer requirements vary. The sensitivity of manufacturing strategy alteration towards changing customer requi… Show more

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Cited by 14 publications
(12 citation statements)
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“…Effectiveness thus can be interpreted as a measure of how intensively the supply chain is linked with customer requirements. When considering literature in the field of supply chain differentiation several concepts can be identified [9]. Within the identified approaches with their respective authors are listed (lines) and evaluated regarding whether they take into account the defined SCD attributes (columns).…”
Section: Background: Differentiation Attributes In the Literature Accmentioning
confidence: 99%
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“…Effectiveness thus can be interpreted as a measure of how intensively the supply chain is linked with customer requirements. When considering literature in the field of supply chain differentiation several concepts can be identified [9]. Within the identified approaches with their respective authors are listed (lines) and evaluated regarding whether they take into account the defined SCD attributes (columns).…”
Section: Background: Differentiation Attributes In the Literature Accmentioning
confidence: 99%
“…Co-production namely connects customer requirements with supply chain processes (design, source, make, deliver and product utilization) through aspects of the service dominant logic (SDL) [50]- [52]. Applying SDL principles on SCD, a three-dimensional framework (trinity model) can be defined where the crucial determinant that allocates supply chain decision factors to a certain dimension is the amount of customer co-creation [9]:  The first dimension (D1) includes all classical supply chain activities that are necessary to assure product allocation, indicated with "deliver" and distribution channels.  The second dimension (D2) is associated with differentiation options considering all relevant product service options, the "service supply chain".…”
Section: Concept: Supply Chain Differentiation Trinity Modelmentioning
confidence: 99%
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“…The importance of flow driver has been emphasized in the literature, see e.g. Hoekstra and Romme (1992), Hofmann and Knébel (2013) and Wikner (2014). Flow driver is related to the CODP where flow driver can be either speculation, commitment, or hybrid.…”
Section: Decoupling Pointsmentioning
confidence: 99%
“…It is normally used to establish a hierarchy of importance for alternative options selection, such as selecting manufacturing strategies for multiple customer requirements (Hofmann & Knébel, 2013). Within the process, a priority weight is determined for each option.…”
Section: Inventory Stagementioning
confidence: 99%