Aligning the sustainable supply chain to green marketing needs: A case study

Brindley, Clare; Oxborrow, Lynn

doi:10.1016/j.indmarman.2013.08.003

Cited by 101 publications

(81 citation statements)

References 44 publications

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“…Previous research into green issues within China has focused on narrow purchase decision contexts as a "case" (Thøgersen and Zhou, 2012), whereas other non-China works have looked at how firms within a sector have been embracing green practices (Dilts and Prough, 2001) or how individual organisations have adapted greening initiatives (Brindley and Oxborrow, 2014;Stafford, Polonsky and Hartman, 1998).…”

Section: Case Methods and Case Selectionmentioning

confidence: 99%

Enviropreneurial marketing in greening corporate activities

Song-Turner

Polonsky

2016

EBR

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Purpose The purpose of this study is to explore the enviropreneurial marketing approach used by firms in China and its impact on the success of green marketing actions, with the aim of drawing useful lessons from the literature and successful green firms. Design/methodology/approach This study follows the inductive case study approach, and the qualitative data come from a study of four firms engaging in enviropreneurial marketing activities. Interview data were triangulated with qualitative data from other sources. Findings The evidence from this study indicates that enviropreneurial marketing plays a central role in developing innovative product or services, adopting an innovative and pragmatic green marketing mix that differentiates and creates changes within industry and markets. Research limitations/implications The main limitation of this study is that data samples are from successful firms labelled as “green” by the Chinese authorities, based on winning “official” awards. These do not necessarily represent the opinions of a cross section of firms within China with respect to enviropreneurial marketing. Future studies should include a mixed population of firms. Practical implications Policy makers and marketing practitioners need to consider drivers to ensure that Chinese firms integrate enviropreneurial marketing activities, which need to complement the delivery of functional value. Social implications Green initiatives/changes within the firm seem to be partly driven by the environmental orientation of these firms’ founders, thus, developing an environmental orientation in managers may be important to drive enviropreneurial marketing activities. Originality/value This study contributes by confirming the current literature on green marketing and examining the positive impact of enviropreneurial marketing on firms’ performance in the context of marketing in emerging markets.

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Section: Case Methods and Case Selectionmentioning

confidence: 99%

Enviropreneurial marketing in greening corporate activities

Song-Turner

Polonsky

2016

EBR

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“…Beside, DEMATEL can describe of important level and influence level of an attribute or a variable on system [22]. [15], [24], [28] Green service [14] Customer satisfaction [14], [15], [28] Profit [4], [14], [29] Energy consumption [26], [30], [31] Stakeholder satisfaction [25], [32]- [36] Total Revenue [15], [24], [37] Water consumption [30], [31] Local suppliers [9], [31] Efficiency [9], [26], [38]- [40] CO2 emission [14], [26], [39] Local human resources [25], [30], [41] Quality of service [4], [24], [26], [42], [43] Waste treatment [26], [30], [31] Health & safety [9], [26], [27], [39] ROA [4], …”

Section: The Decision-making Trial and Evaluation Laboratory (Dematel)mentioning

confidence: 99%

Using DEMATEL approach to develop relationships of performance indicators on sustainable service only supply chain performance measurement

Leksono

Suparno

Vanany

2018

IOP Conf. Ser.: Mater. Sci. Eng.

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Abstract. Service only supply chain (SOSC) concept is service supply chain (SSC) implementation on pure services. The globalization and stakeholder pressure makes operation of SSC should give the attention to the environment effect, community, economic and intangibility assets. SOSC performance measurement (SOSCPM) may be developed for measuring of performance for sustainability aspects and intangibility assets to meet customer satisfaction. This article discusses sustainable SOSCPM based on balanced scorecard (BSC), include sustainability aspects, intangibility and relations between perspectives and indicators. From literature review, it is found 34 performance indicators that must be confirm to expert and SC actors by survey. From survey validation using weighted average and level of consensus, it is found 29 valid indicators for processed by DEMATEL. From DEMATEL, it is found 26 indicators can be used on sustainable SOSCPM. Furthermore, innovation and growth perspective most influence to other, and customer perspective most important. Intangibility indicators incorporated on innovation and growth perspective very related with human resources. Finally, relations between perspectives and indicator used to design of BSC strategy maps.

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“…For an alternative discussion about the value of local and more distant supply see Brindley and Oxborrow (2014).…”

Section: Social Sustainability In the Supply Chainmentioning

confidence: 99%

Sustainable Supply Chain Management

2016

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Aligning the sustainable supply chain to green marketing needs: A case study

Cited by 101 publications

References 44 publications

Enviropreneurial marketing in greening corporate activities

Enviropreneurial marketing in greening corporate activities

Using DEMATEL approach to develop relationships of performance indicators on sustainable service only supply chain performance measurement

Sustainable Supply Chain Management

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