Aligning Identity, Faith, and Entrepreneurship: Experiences of Muslim Women Entrepreneurs in India
Eisha Choudhary
Abstract:Muslim women are increasingly venturing into niche culture-based business markets and establishing faith-oriented enterprises, selling modest wear, halal beauty products, and alcohol-free perfumes, along with engaging in non-traditional entrepreneurial activities such as opening a café, home bakery, and so on. Their motivations for venturing into entrepreneurship are a combination of economic needs, desire for upward social mobility, social acceptance of entrepreneurship as a desirable economic activity for Mu… Show more
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