Alexander Hamilton

Nevins, Allan; Schachner, Nathan

doi:10.2307/1842852

Cited by 1 publication

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“…95 This treatment came as a welcome change for reporters "who had once found the door shut in their faces." 96 In hiring Clarke, Standard Oil had taken a crucial step in the development of a public relations policy. While some historians have argued that Standard neglected its public relations, causing a frustrated Clarke to quit in 1913, they fail to provide evidence for this story.…”

Section: S T a N D A R D O I L A N D R O C K E F E L L E R T U R N T mentioning

confidence: 99%

John D. Rockefeller, Standard Oil, and the Rise of Corporate Public Relations in Progressive America, 1902–1908

Leccese

2017

J. gilded age prog. era

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When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

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Section: S T a N D A R D O I L A N D R O C K E F E L L E R T U R N T mentioning

confidence: 99%

John D. Rockefeller, Standard Oil, and the Rise of Corporate Public Relations in Progressive America, 1902–1908

Leccese

2017

J. gilded age prog. era

View full text Add to dashboard Cite

show abstract

Alexander Hamilton

Cited by 1 publication

References 0 publications

John D. Rockefeller, Standard Oil, and the Rise of Corporate Public Relations in Progressive America, 1902–1908

John D. Rockefeller, Standard Oil, and the Rise of Corporate Public Relations in Progressive America, 1902–1908

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