2018
DOI: 10.1007/978-3-319-74089-8_4
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Aldi and Lidl: From Germany to the Rest of the World

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Cited by 3 publications
(7 citation statements)
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“…(1) Food discount companies' defining business model is based on the uncompromising reduction of costs [36,[53][54][55][56], primarily by a radical increase in efficiency and the elimination of unnecessary comfort. This approach also includes reducing costs for construction and land as much as possible [32]. Therefore, the assumed effect (location outside traditional centres) should occur more clearly than similar entities, such as ordinary grocery shops.…”
Section: Methodological Backgroundmentioning
confidence: 99%
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“…(1) Food discount companies' defining business model is based on the uncompromising reduction of costs [36,[53][54][55][56], primarily by a radical increase in efficiency and the elimination of unnecessary comfort. This approach also includes reducing costs for construction and land as much as possible [32]. Therefore, the assumed effect (location outside traditional centres) should occur more clearly than similar entities, such as ordinary grocery shops.…”
Section: Methodological Backgroundmentioning
confidence: 99%
“…By definition, food discount stores take a market position via low prices [32,36,54,56]. Jürgens [57] states that low prices characterise discount stores, along with segments of different sizes dominated by their own labels, standardised store structure and interior design, a limited number of product lines, "simple" product presentation and minimalist service, dense promotion, high visibility, and high recognition.…”
Section: The Case: the Absence Of Specific Retail Regulations In Swit...mentioning
confidence: 99%
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“…The predominant pattern, however, is that they internationalize slowly and carefully, making sure of the turf before investing resources into entering foreign markets. Indicative of this process is ALDI, internationalizing incrementally and only once their own funds allowed them to expand into each new market (Schmid et al, 2018). That such incremental and gradual internationalization is typical among Mittelstand firms is documented by Simon (2009), who focuses on the case of Kärcher (a world market leader in high-pressure cleaning equipment).…”
Section: Principle #3: Focusing On Implementabilitymentioning
confidence: 99%