“…That is, while we know large numbers of college students post alcohol-related content on SMS (e.g., Moreno et al, 2014; Rodriguez et al, 2016; Boyle et al, 2016), it is unlikely that all content is equal in prevalence and influence. For example, researchers have suggested that two distinct types of alcohol-related posts, those glamourizing college drinking, and those depicting the negative consequences associated with alcohol misuse, may be more prevalent among college students and potentially influential than other types of alcohol-related content (e.g., Ridout, et al, 2011; Niland, et al, 2014; Moewaka Barnes, McCreanor, Goodwin, Lyons, Griffin, & Hutton, 2016). What has not been considered to date is how the specific features of SMS platforms may make particular platforms more or less likely destinations for glamorizing and consequential alcohol-related posts.…”