“…To a certain extent, up to recent times, this situation could be confirmed in facts; and, indeed, such mistrust of the Albanian towards all that is 'foreign' may be the inheritance of years of isolation in which, although tourism was not expressly forbidden, a sharp separation between tourists and residents was actually pursued in the use of places and transport means [14] and in many other practical respects through the so-called 'prescriptive tourism' [7].…”
Albania represents an interesting case of a newly emerging destination in the international tourist market, with intensive pressures coming from seasonal visit flows and the related impacts on the environment. The Albanian Culture Marketing Strategy, while correctly focusing on heritage for the de-seasoning of visits in congested areas and for awareness-raising about the country's cultural identity among tourists and residents, presents some limitations in the definition of application patterns and concrete solutions. In particular, the active contribution of potential users, of ICTs and, in particular, the potentialities of widespread tools such as mobile apps seem to be overlooked. In this article, the current scenario of the Albanian tourism sector, with particular emphasis on the cultural segment, is presented through a detailed analysis of relevant program documents in order to outline strengths and weaknesses of the underlying approach. Then, the potential contribution of mobile apps to the sustainable development of destinations are analyzed and the market of available technologies is presented through a taxonomy of a consistent number of representative cases. Finally, the SOS-Tirana app is presented and its adequateness to the context is discussed.
“…To a certain extent, up to recent times, this situation could be confirmed in facts; and, indeed, such mistrust of the Albanian towards all that is 'foreign' may be the inheritance of years of isolation in which, although tourism was not expressly forbidden, a sharp separation between tourists and residents was actually pursued in the use of places and transport means [14] and in many other practical respects through the so-called 'prescriptive tourism' [7].…”
Albania represents an interesting case of a newly emerging destination in the international tourist market, with intensive pressures coming from seasonal visit flows and the related impacts on the environment. The Albanian Culture Marketing Strategy, while correctly focusing on heritage for the de-seasoning of visits in congested areas and for awareness-raising about the country's cultural identity among tourists and residents, presents some limitations in the definition of application patterns and concrete solutions. In particular, the active contribution of potential users, of ICTs and, in particular, the potentialities of widespread tools such as mobile apps seem to be overlooked. In this article, the current scenario of the Albanian tourism sector, with particular emphasis on the cultural segment, is presented through a detailed analysis of relevant program documents in order to outline strengths and weaknesses of the underlying approach. Then, the potential contribution of mobile apps to the sustainable development of destinations are analyzed and the market of available technologies is presented through a taxonomy of a consistent number of representative cases. Finally, the SOS-Tirana app is presented and its adequateness to the context is discussed.
“…Albania's rich cultural heritage provides a wealth of potential niche tourism attractions (Hall, 1992), yet the country's religious diversity has long been viewed as a source of weakness and ambivalence. In the post-communist context this has expressed itself in debates on the course of the country's development path, and alongside EU, World Bank and other`Western' support, funding has been secured from the Islamic Development Bank to assist rural development.…”
Section: Tourism As Sustainable Development?mentioning
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