Abstract:Despite the importance for the nonprofit organizations to communicate with the donors to receive support from them in the nonprofit sector, there have been surprisingly few researches examining communication and fundraising in the nonprofit sector. To receive more support from the donors, nonprofit organizations should provide information about the needy, the organization itself, and its activities not just to donors, who might be accepted as customers, but to the public in general as well. Nonprofit organizat… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.