Ajzen and Fishbein's theory of reasoned action as applied to moral behavior: A confirmatory analysis.

Abstract

A confirmatory test of Ajzen and Fishbein's (1980) theory of reasoned action as applied to the realm of moral behavior using structural equation modeling was conducted. Ss were 1,056 male and female athletes ranging in age from 10 to 18 years (M = 14.5). Ss completed a questionnaire that contained 2 hypothetical situations related to moral behavior in sports. For each situation, Ss completed scales assessing all components of the model. A modified version of the theory provided a significant improvement over the Ajzen and Fishbein model. This model retained the basic relationships postulated by the theory and added correlations between the attitudinal and normative structures and a causal path from normative beliefs to attitudes. This model was very robust, holding for the 2 situations. Implications for the construct validity of the theory of reasoned action and its application for moral behavior are drawn.This study was supported by a research grant from the Regie de la Securite dans les Sports du Qu6bec. The article was prepared while Robert J. Vallerand was supported by grants from the Social Sciences and Humanities Research Council of Canada, the Conseil Quebecois de la Recherche Sociale, le Fond pour la Formation des Cherchcurs et lAide a la Recherche (FCAR-Qu6bec), and the Universite du Quebec a Montreal. We thank Marc Blais and Brian O'Connor for their comments on an earlier draft of this article.

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