Airline Safety measures to prevent the COVID-19 pandemic that affect the confidence of passenger’s decision making to travel with domestic low-cost airlines during the pandemic

Kungwola, Korawin; Trerattanaset, Pongsapak; Guzikova, Liudmila

doi:10.1016/j.trpro.2022.06.285

Cited by 7 publications

(10 citation statements)

References 5 publications

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“…Kungwola et al [15] ranked the countermeasure importance to air travel confidence based on the survey of Thai domestic low-cost airline passengers. Cabin density control measures came out as the most important, passenger hygiene measures (including hand sanitizer, masks, and no food consumption), pre-boarding screening, contactless boarding, and aircraft cleanliness followed.…”

Section: Passenger Confidencementioning

confidence: 99%

“…Despite airports' and airlines' efforts to make air travel safe by implementing COVID-19 countermeasures, air passengers who travel for leisure, business, and/or visiting friends and relatives (VFR) are still concerned about air travel after COVID-19. Airline customers will fly again when they are satisfied with their air travel experience [13][14][15]. We would like to examine whether the countermeasures have a positive effect on Korean air passenger confidence in air travel and how their impacts might differ.…”

Section: Introductionmentioning

confidence: 99%

“…Previously, Sotomayor-Castillo et al [16] surveyed airline passengers' attitudes towards various COVID-19 countermeasures in terms of safe and healthy travel. Similarly, Kungwola et al [15] ranked the perceived importance of airline safety measures to passenger confidence among Thai domestic low-cost airline passengers and found cabin density control measures the most significant. Vichiensan et al [17] examined Thai rail passenger confidence during the pandemic using social distancing, health, and contact tracing application measures and found that health and tracing application measures have an influence on travel confidence.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of COVID-19 Countermeasures on Korean Air Passenger Confidence

2022

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The COVID-19 pandemic has sharply reduced air travel demand since early 2020. This paper aims to identify factors influencing Korean passengers’ air travel confidence after COVID-19 based on three countermeasure classifications: social distancing, health, and vaccination. Data were collected online from 307 Korean air passengers from December 2021 to January 2022. Structural equation modeling (SEM) was used to examine countermeasure influence on air passenger confidence. Health measures (face mask, temperature screening, and hand sanitizing) scored the highest on importance and air travel safety sensitivity. Social distancing measures (physical distancing, contactless boarding process, and sneeze guards) scored the lowest but were still perceived to be important. Only vaccine measures (vaccine pass check-in, vaccination rates, and personal vaccination status) were identified as having a significantly positive influence on Korean air travel confidence. The study’s results do not support past studies showing social distancing and health measures partially or fully influencing air travel confidence. This finding has significant implications for understanding how Korean passengers’ perceptions and perceived sense of safety are different or have changed two years into the crisis, as well as for achieving sustainability of the aviation and travel industries after COVID-19.

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Section: Passenger Confidencementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Effect of COVID-19 Countermeasures on Korean Air Passenger Confidence

2022

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“…The changes in air travellers’ behaviour during the COVID-19 era have made nonstop flights more appealing, as most travellers prefer to minimise their exposure at connecting airports. Additionally, air travellers have expressed concerns about onboard safety to reduce the risk of COVID-19 transmission during their trips (Kungwola et al, 2022). They worry that smaller aircraft sizes and shorter turnaround times used by low-cost airlines increase the chances of infection.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Vaccination, Infection and Fatality Rate on ASEAN Air Transport Industry in the Pandemic Period

Law

2024

Journal of Asian Economic Integration

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This study aims to determine the impact of COVID-19 on air connectivity in the Association of Southeast Asian Nations (ASEAN) region, specifically focusing on infection, vaccination and fatality rates. To examine the impact of COVID-19 on the ASEAN air transport industry, a panel data series was created. The panel covered data from 57 airlines with different business models in the 10 ASEAN member states from January 2019 to July 2022 (31 months). The results of the study have shown that there is a significant inverse linear relationship between full-service and low-cost international flight movements, passenger demand and vaccination rate, infection rate and fatality rate. At the country level, Brunei experienced the lowest drop in air passenger demand, followed by the Philippines, Thailand, Malaysia and Cambodia. Other countries (Indonesia, Lao PDR, Myanmar, Singapore and Vietnam) were not significant predictors of passenger demand. The study’s results have indicated that an increase in infection rate has a greater impact on the international air travel market compared to the domestic market. The reduction rate of the domestic market is only half that of the international market, while the fatality rate demonstrated no differences. This study represents a valuable contribution to the existing knowledge of the pandemic’s impact on the air transport industry, focusing on Southeast Asian countries. It provides evidence to help stakeholders in the aviation industry prepare for future related crises. The study concludes that fostering greater cooperation and coordination among ASEAN member states in managing health crises and facilitating the aviation industry can promote economic growth, enhance resilience and strengthen regional integration in the long run. JEL Classification: F02, I30

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“…The airline industry was affected very dramatically by the COVID-19 pandemic (Kungwola et al , 2022). The global economy is linked to the airline industry; thus, low reconditioning rates in the aviation industry pose numerous difficulties for the world (Polat et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry

Shabankareh

Hamzavi

Ranjbaran

et al. 2023

JHTI

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PurposeGripped by the COVID-19 pandemic, the airline industry has faced many restrictions. Based on the determining factor of repurchase intention, this research paper addresses the roles of brand engagement (BE) and consumer trust during the pandemic.Design/methodology/approachA number of 439 out of 500 questionnaires, which were distributed among the Iranian airlines' customers, were completed and returned (an 87% response rate). SmartPLS 3 was used to carry out the confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) in order to validate the research hypotheses.FindingsThe results show that during the COVID-19 pandemic, BE had a significant effect on customer purchase intention. In addition, BE boosted customer trust and thereby increased repurchase intention. Perceived risks of COVID-19 moderated these relationships. The findings also show that airline customers are highly sensitive to various perceived risks and were especially so during the COVID-19 pandemic. These perceived risks have major impacts on customers' intention to reuse the services of airline companies. High levels of perceived risk decrease customer trust, BE and repurchase intention rates, and vice versa.Practical implicationsThis paper provides authorities and decision-makers of the air transport industry with several practical recommendations based on the research findings. As the results confirmed, there is a worthwhile relationship between BE and customer trust; regarding the both direct and indirect benefits of customer trust for for-profit firms and the huge importance of trust in creating competitive advantages, different airline companies need to implement various strategies to engage customers with their brand names, and thereby institutionalize trust in their customers' minds during the pandemic. Since customer trust was also found to improve repurchase intention rates significantly, authorities of the airline industry must take actions to reduce feelings of mistrust and risk among consumers and increase customer trust during COVID-19.Originality/valueThis paper is the first to explore the effect of BE on airline customers' repurchase intentions during the COVID-19 pandemic. It has produced practical suggestions to employees and activists of the air transport industry regarding the use of BE as a tool to restore customer trust during and after the COVID-19 epidemic. This research focuses on the airline industry, which is particularly interesting given the industry's intensely competitive environment and the dramatic effect of COVID-19 on the industry.

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Airline Safety measures to prevent the COVID-19 pandemic that affect the confidence of passenger’s decision making to travel with domestic low-cost airlines during the pandemic

Cited by 7 publications

References 5 publications

The Effect of COVID-19 Countermeasures on Korean Air Passenger Confidence

The Effect of COVID-19 Countermeasures on Korean Air Passenger Confidence

The Impact of Vaccination, Infection and Fatality Rate on ASEAN Air Transport Industry in the Pandemic Period

The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry

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