Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors

Su, Yu; Lee, Craig; Lovelock, Brent

doi:10.1080/10548408.2023.2285926

Journal of Travel & Tourism Marketing

2023

DOI: 10.1080/10548408.2023.2285926

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Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors

Yu Su,

Craig Lee,

Brent Lovelock

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2024

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Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company

Nishio,

Hoshino

2024

Journal of Retailing and Consumer Services

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Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company

Nishio,

Hoshino

2024

Journal of Retailing and Consumer Services

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Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors

Cited by 1 publication

References 101 publications

Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company

Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company

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