Airbnb: An Overview of a New Platform for Peer to Peer Accommodation in Malaysia

Razli, Izyanti Awang; Jamal, Salamiah A.; Zahari, Mohd Salehuddin Mohd

doi:10.1166/asl.2017.9587

Cited by 8 publications

(9 citation statements)

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“…The effort to maximize profit by charging consumers in the sharing economy causes sensitive issues in terms of price perception because price-fairness recognition is more severe to the issue that is not judged as unfair in the sharing economy. Empirical evidence shows that price fairness would be positively related to calculative commitment and enhance customer loyalty [65,66]. This study expected that price fairness would play an important role in enhancing calculative affective commitment.…”

Section: Price Fairnessmentioning

confidence: 93%

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

Kim

2020

Sustainability

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In an increasingly complex and dynamic environment, understanding the fundamental mechanisms of customer loyalty toward Airbnb has become very appealing to both researchers and providers in recent years. Most prior studies on Airbnb have focused mainly on dedication-based mechanisms, such as consumer satisfaction or attitude. However, little is currently known about how the theoretical view for adapting dedication-based and constraint-based mechanisms establishes Airbnb consumer loyalty and affects by attributes, such as authentic experience, trust in Airbnb, and social benefits—that is, the vital predictors of affective commitment. It explores social benefits, relative attractiveness, and price fairness as the key antecedents of calculative commitment. This study identifies the relationship using a structural equation modeling method and empirical data collected from 156 Airbnb consumers who use it more than twice. The analysis results show that consumer loyalty toward Airbnb is shaped by dedication- and constraint-based mechanisms. The findings indicate that both affective and calculative commitments significantly affect customer loyalty in the context of Airbnb. Authentic experience, trust in Airbnb, and social benefits significantly affect affective commitment to Airbnb. While both social benefits and relative attractiveness play an important role in enhancing calculative commitment to Airbnb, price fairness is not significantly related to it. Theoretical and practical implications and future research directions are subsequently discussed.

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Section: Price Fairnessmentioning

confidence: 93%

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

Kim

2020

Sustainability

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“…Scholars have separately studied the role of price fairness, customer emotions and customer satisfaction to determine customer behavioral intentions in different studies, but as per scholar's knowledge, none of the studies in the literature have used these antecedents of behavioral intention at the same time in one conceptual model associated with the use of P2P accommodation. Additionally, as per Razli, Jamal, and Zahari (2017), there are no studies on P2P accommodation, particularly on Airbnb, in Malaysia. Therefore, the collective influence of price fairness, guest emotions and satisfaction to build guest behavioral intentions in P2P accommodation sector of Malaysia needs to be empirically studied.…”

Section: Introductionmentioning

confidence: 99%

Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector

Ali¹,

Yee²,

Imm³

et al. 2018

JGBI

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“…The current study may be able to offer a reliable source of data on the physical environment, social environment, feelings, satisfaction, and (Tussyadiah, 2016;Guttentag et al, 2018) generally concentrated on antecedents such as household amenities, pricing, authenticity, social benefits, and economic benefits, but the social environment was excluded as an antecedent. Nine guests who had stayed in Malaysia's P2P accommodation sector through Airbnb were questioned by Razli et al (2017). They discovered that majority of guests stayed at a P2P accommodation in Malaysia because of its lower cost.…”

Section: Discussionmentioning

confidence: 99%

Understanding of guest behavioral intentions in peer-to-peer accommodation sector

Ali

Wong

et al. 2022

Front. Psychol.

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The purpose of this study is to investigate the antecedents of guests’ behavioral intentions in Malaysia’s peer-to-peer (P2P) accommodation industry. This study focused on the effects of physical and social environment on guest emotions, satisfaction, and subsequently on guest’s behavioral intentions towards P2P accommodation. The proposed research framework was developed based on Stimulus-Organism-Response model. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to examine the proposed hypotheses. Data were collected from 476 foreign visitors who stayed at P2P accommodations in Malaysia using online survey. The findings demonstrated that the P2P accommodation’s social and physical environment had a positive impact on guest satisfaction and emotions, while both satisfaction and emotions had significant impact on guest behavioral intentions. The findings also extend the applicability of the S-O-R theory in P2P accommodation context. In practice, both the physical and social environments are important stimuli cues to induce favorable level of organism factors, i.e., satisfaction and emotions. While behavioral intentions acted as the response factor in examining visitor’ responses towards P2P accommodation. All in all, this study emphasizes how crucial it is to emphasize on the external and internal factors when encouraging positive response in P2P accommodation platforms.

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Airbnb: An Overview of a New Platform for Peer to Peer Accommodation in Malaysia

Cited by 8 publications

References 0 publications

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

Price fairness, guest emotions, satisfaction, and behavioral intentions in peer to peer accommodation sector

Understanding of guest behavioral intentions in peer-to-peer accommodation sector

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