2023
DOI: 10.1007/978-3-031-25752-0_35
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AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing

Abstract: Powerful new AI models such as OpenAI’s DALL-E 2 or GPT-3 afford creative freelancers as well as hospitality and tourism SMEs new ways of generating and using creative content for marketing purposes. However, given AI’s rapid development, little is known about the current and potential future applications and implications of AI-generated content on the key stakeholders involved in hospitality and tourism marketing management. This conceptual research note presents preliminary ideas from an ongoing research pro… Show more

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Cited by 11 publications
(2 citation statements)
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References 17 publications
(22 reference statements)
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“…On the other hand, AWS is a cloud services platform that provides scalable and flexible resources for various applications. Integrating OpenAI into AWS allows the leveraging of a world-class cloud infrastructure to deploy and scale advanced cybersecurity solutions [5]. This represents a significant advantage in an ever-changing threat environment.…”
Section: Introductionmentioning
confidence: 99%
“…On the other hand, AWS is a cloud services platform that provides scalable and flexible resources for various applications. Integrating OpenAI into AWS allows the leveraging of a world-class cloud infrastructure to deploy and scale advanced cybersecurity solutions [5]. This represents a significant advantage in an ever-changing threat environment.…”
Section: Introductionmentioning
confidence: 99%
“…Machine learning and artificial intelligence (AI) have undergone significant advancements, leading to the emergence of AI-generated Content (AIGC) as a prominent phenomenon (Tuomi, 2023). AIGC encompasses a variety of multimodal content forms, including text, images, audio, and video produced by generative AI systems that are powered by machine learning algorithms trained on extensive datasets (Campbell et al, 2020).…”
Section: Introductionmentioning
confidence: 99%