AI-Driven Chatbots in CRM: Economic and Managerial Implications across Industries
Chadi Khneyzer,
Zaher Boustany,
Jean Dagher
Abstract:In the era of digitization and technical breakthroughs, artificial intelligence (AI) has progressively found its way into the field of customer relationship management (CRM), bringing benefits as well as difficulties to businesses. AI, particularly in the context of CRM, employs machine learning (ML) and deep learning (DL) techniques to extract knowledge from data, recognize trends, make decisions, and learn from mistakes with minimal human intervention. Successful firms have effectively integrated AI into CRM… Show more
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