Abstract:This study explores the ethical considerations of AI bias and fairness in service marketing and their impact on consumer trust and perceptions. As AI-driven marketing grows, understanding its ethical implications is vital for consumer confidence and fair practices. A structured questionnaire was administered to 368 respondents, selected via stratified random sampling for demographic representation. The survey gathered demographic data, exposure to AI marketing, and perceptions of AI fairness, ethicality, and t… Show more
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