Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling
Nikolaos T. Giannakopoulos,
Marina C. Terzi,
Damianos P. Sakas
et al.
Abstract:Agriculture firms face an array of struggles, most of which are financial; thus, the role of decision making is discerned as highly important. The agroeconomic indexes (AEIs) of Agriculture Employment Rate (AER), Chemical Product Price Index (CPPI), Farm Product Price Index (FPPI), and Machinery Equipment Price Index (MEPI) were selected as the basis of this study. This research aims to examine the connection between digital marketing analytics and the selected agroeconomic indexes while providing valuable ins… Show more
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