Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior

Abstract

This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.

Potencial emprendedor del sector agroalimentario: una revisión sistemática de literatura

“…Por lo tanto, los estudiantes pueden adoptar opciones de carreras agroempresariales cuando tiene aspiraciones de iniciar un nuevo agronegocio. Las investigaciones sobre la intención empresarial pueden ayudar a los investigadores a obtener un mejor conocimiento y comprensión del proceso empresarial al determinar los antecedentes de la intención empresarial (Che Nawi et al, 2022).…”

Examining the factors linking the intention of female entrepreneurial mindset: A study in Pakistan's small and medium-sized enterprises

“…According to Türk, Zapkau [ 31 ], self-efficacy, subjective norms, and attitude are acknowledged as key predictors of entrepreneurial intention. In a similar vein, Che Nawi, Mamun [ 32 ] discovered that, in line with the idea of planned behavior, individual attitudes and motivation played a part in determining entrepreneurial intention [ 33 ]. Personality factors or attitudes can affect entrepreneurial intention, according to Yoopetch [ 34 ], among other researchers.…”

Does the entrepreneur intention vary among university students?

“…, 2022). This issue encourages policymakers and government officials to raise awareness about the value of university education and how recent graduates can be integrated into economic life (Che Nawi et al ., 2022).…”

“…Today, as a result of the high number of graduates produced by universities each year, the unemployment rate among university graduate students is increasing, and is considered as one of the main challenges confronting many developing countries such as Türkiye (Ba gıs et al, 2022). This issue encourages policymakers and government officials to raise awareness about the value of university education and how recent graduates can be integrated into economic life (Che Nawi et al, 2022).…”