Agricultural Show Awards: A Brief Exploration of Their Role Marketing Food Products

Henryks, Joanna; Ecker, Saan; Turner, Bethaney; Denness, Bonnie; Zobel-Zubrzycka, Halina

doi:10.1080/08974438.2015.1110547

Cited by 5 publications

(3 citation statements)

References 9 publications

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“…For instance, some interviewees spoke of valuing the opinion of specific influential individuals more than awards bestowed by judging panels who they may not know or whose judgement they might not see as rigorous or valid. This made an interesting parallel to research by Henryks et al (2016) where artisan agricultural producers spoke of the support of respected chefs being more important than the recognition of judges. Thus, Stanley could name specific drinks writers and bar managers in prestigious venues in London whose favourable opinion he would value more highly than more many awards.…”

Section: Alternative Measures Of Valuementioning

confidence: 95%

“…Similar importance has been identified in studies of food production, where particular focus appears to be on the role of awards in supporting smaller or newly established producers. Henryks et al's (2016) study of participants in agricultural show awards in Australia notes the significance of such awards especially for smaller entrepreneurs who become well placed to use prizes allocated in their niche marketing to set them out as quality-focused producers. Similarly, Marsden and Smith's study of ecological entrepreneurship mentions awards as valued symbols of recognition and prestige for small and innovative food producers vis a vis 'mass' producers with a more corporate focus (2005).…”

Section: Rewarding Quality Awarding Prestigementioning

confidence: 99%

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‘You won’t See Anyone Promoting a Bronze’: Awards and Ambivalence Amongst Craft Gin Producers

Thurnell‐Read

2019

Journal of Cultural Analysis and Social Change

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The recent surge in the popularity of 'craft' and 'artisanal' spirits made in small batches by independent producers raises a range of questions about the processes by which the economic and cultural value of consumer products and practices are assessed and acknowledged. Drawing on qualitative interviews with 20 craft gin distillery workers in the UK, this paper analyses the role played by trade and press awards in this process. Whilst the majority of interviewees had received awards for their products and most recognised the continued importance of such accolades both in terms of attracting new customers and bestowing status on their labour and its outputs, many also expressed notable ambivalence towards the processes by which judgements are passed and awards allocated. This typically involved expressing cynicism about award judging procedures and motivations, as well as proposing alternative measures of judgement involving different referents such as specific influential individuals, hypothetical 'average customers' and personal subjective tastes and preferences. The paper therefore seeks to add to understandings of the personal and cultural narratives associated with practices of award giving and consumer culture.

show abstract

Section: Alternative Measures Of Valuementioning

confidence: 95%

Section: Rewarding Quality Awarding Prestigementioning

confidence: 99%

‘You won’t See Anyone Promoting a Bronze’: Awards and Ambivalence Amongst Craft Gin Producers

Thurnell‐Read

2019

Journal of Cultural Analysis and Social Change

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show abstract

“…Many new visitors have little connection with the food and farming sector, placing emphasis on the need for broader educational, retail and craft-based activities to represent the contemporary rural economy. For example, Shows play a key role in the testing and marketing of local foods with awards held in high esteem due to the perceived expertise and independence of well-established Shows (Henryks et al , 2016). The resurgence in demand for local (Tregear, 2011; Skallerud and Wien, 2019) and “alternative” foods (James and Halkier, 2016) is part of a new rural consumerism that attracts both rural and urban residents seeking connections with the countryside (Westwood et al , 2018).…”

Section: Agriculture Shows and Their Role In The Rural Economymentioning

confidence: 99%

Innovation in agricultural and county shows: conceptualising the e-eventscape

Bosworth¹,

Ardley

Gerlach

2021

IJEFM

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PurposeIn response to the cancellation of a host of events during the summer of 2020, the purpose of this paper is to examine the rapid innovation that created an online County Show. County Shows are traditionally associated with agriculture and the wider rural economy of a region and provide a range of visitor experiences alongside business networking and trading opportunities. The case of the online Lincolnshire Show sought to replicate many aspects of a physical show, and this paper evaluates its effectiveness by applying a newly developed e-eventscape model.Design/methodology/approachA mixed-methods approach generated data from businesses, visitors and the show organiser. Surveys and social media feedback from attendees captured overall satisfaction levels and suggestions for improvements. Participation in the online Business Breakfast event along with an interview with the chief executive officer (CEO) of the Show provided deeper understanding of the innovation occurring.FindingsThe nature of innovation was strongly rooted in place, despite creating a virtual product. Local networks and supporters were critical to staging the online Show. The proposed e-eventscape model allowed an effective appraisal of the online Show, identifying many strengths in terms of the user interface and aesthetics as well as opportunities for improvement, especially linked to greater interactive engagement.Originality/valueThe impacts of coronavirus disease 2019 (COVID-19) have accelerated digital innovation in a range of events and festivals. This provides an opportunity to examine the evolving role of Shows in the rural economy and the innovation processes that have emerged. As well as presenting original insights into rural innovation, the paper develops and tests a new e-eventscape model applicable to the growing field of online events and festivals. Findings indicate that there is considerable scope for organisers to embed online content into the future of many live Shows and festivals, far beyond the COVID-19 pandemic.

show abstract

How information leads consumers to select specialty foods when tasting is not an option

Streletskaya

Maruyama

Queisser

et al. 2023

Food Quality and Preference

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Agricultural Show Awards: A Brief Exploration of Their Role Marketing Food Products

Cited by 5 publications

References 9 publications

‘You won’t See Anyone Promoting a Bronze’: Awards and Ambivalence Amongst Craft Gin Producers

‘You won’t See Anyone Promoting a Bronze’: Awards and Ambivalence Amongst Craft Gin Producers

Innovation in agricultural and county shows: conceptualising the e-eventscape

How information leads consumers to select specialty foods when tasting is not an option

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