Agricultural Marketing Dynamics in the Face of Climate Change

Abstract

Climate change is instrumental for agricultural performance, with its production and marketing being the leading cores. Although numerous climate change adaptive strategies have been identified, there is a need to explore how climate change impacts agricultural marketing. The focus of the study was to investigate the agricultural marketing dynamics brought by the impact of climate change among rural-based emerging farmers. The study was conducted in the Vhembe district of the Limpopo province. A simple random sampling technique was used to select the participants, while a structured questionnaire was used to collect data. Discriminant analysis was used to draw a distinct difference between farmers who had observed the impact of climate change on their marketing dynamics from those who didn't. The study results show that unstable selling prices have been a negative impact of climate change on the market. The study recommended that collaborative efforts be directed toward assisting farmers in enhancing their marketing practices.