1982
DOI: 10.2307/2802055
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Agricultural Decision-Making: Anthropological Contributions to Rural Development

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Cited by 24 publications
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“…This resulted in divergent trial outcomes and evaluations of the effectiveness of the research trials by farmers. Ashby's work demonstrates that farmer decision-making is far more complex than a 'rational-choice' model, instead drawing upon values, social relations, and complex orientations toward risk (Barlett 2013;Boholm et al 2013;Ortiz [2004] 2020). Further, it provides insight into the 'efficacy-effectiveness gap' (referring to the variability in outcomes found in the context of a controlled trial versus real-world practice) (Eichler et al 2011), which has been repeated many times in the history of both agricultural outreach and public health.…”
Section: The Black Box Of On-farm Researchmentioning
confidence: 99%
“…This resulted in divergent trial outcomes and evaluations of the effectiveness of the research trials by farmers. Ashby's work demonstrates that farmer decision-making is far more complex than a 'rational-choice' model, instead drawing upon values, social relations, and complex orientations toward risk (Barlett 2013;Boholm et al 2013;Ortiz [2004] 2020). Further, it provides insight into the 'efficacy-effectiveness gap' (referring to the variability in outcomes found in the context of a controlled trial versus real-world practice) (Eichler et al 2011), which has been repeated many times in the history of both agricultural outreach and public health.…”
Section: The Black Box Of On-farm Researchmentioning
confidence: 99%
“…Concerning the decision-making process Adesina and Baidu-Forson (1995), Adesina and Zinnah (1993), Barlett (2016), Edwards-Jones (2006), and Prokopy et al (2008) among other scholars identified that farmers' decision-making is determined by a range of aspects such as socioeconomic characteristics, the farmers' context and resources available. Furthermore, Deressa et al (2009) and Di Falco et al (2011) identified access to credit, markets, information on climate change, and extension services as key factors influencing the decision to adapt.…”
Section: Social Capital Risk Preferences and Technical Efficiency Whe...mentioning
confidence: 99%