“…Some studies classify these factors as either economic (e.g., income, production, taxes, subsidies, costs-benefits of AEP) or non-economic (e.g., personal motivations and preferences, labor, awareness and sensitivity about the environment, social norms) (Lozano-Vita et al, 2018), while others distinguish objective (e.g., observable, such as technical traits, economic attributes, age, location) or subjective factors (unobservable, such as individual attitudes and preferences) (Blazy, et al, 2011;Di Bianco et al, 2019;Mignouna et al, 2011;Roussy et al, 2017); Nonetheless, empirical adoption studies rarely include such "subjective" drivers of adoption because they are difficult to construct from surveys or due to difficulty in making model predictions based on unobserved drivers (Blazy et al, 2011).…”