Agility in consumer retail: Sense-Response Alignment through the eyes of customers

Atapattu, Maura; Sedera, Darshana

doi:10.3127/ajis.v18i2.866

Cited by 9 publications

(8 citation statements)

References 43 publications

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“…Indeed, retailers have a unique position close to end customers, which means a potential for rich information and in-depth understanding of end customer needs and requirements (Swoboda et al, 2014). The ability to sense and capture the end customer demand, i.e., "being close to the customers" (Christopher et al, 2004) is often discussed as a core competence for the retailers (Masson et al, 2007;Christopher et al, 2004;Atapattu and Sedera, 2014). This could, in contrast to manufacturing capabilities, be considered as the major tool for retailers for how to create supply chain responsiveness.…”

Section: Discussionmentioning

confidence: 99%

“…In particular, the market perspective is indicated as a promising future research topic among the reviewed articles. Since retailers are the final links in the supply chains facing consumers, and the fact that responsiveness is in direct relation to the customers or markets, some scholars draw the attention to including a consumer perspective in future research (Atapattu and Sedera, 2014). Of particular importance from retail perspective is how retailers can leverage on their position close to the end customers, being "match-makers" between supply and customer demand.…”

Section: Methodology Issuesmentioning

confidence: 99%

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Retail supply chain responsiveness

Sandberg

Jafari

2018

IJPPM

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The purpose of this paper is to review existing research on retail supply chain responsiveness, develop categories to be included in a retail-specific responsiveness framework, and identify future research areas within the scope of retail supply chain responsiveness. Design/methodology/approach This paper presents an inductive systematic literature review of 46 academic, peer-reviewed articles. Based around the two major review questions on (1) retailers' role in the creation of supply chain responsiveness and (2) future research areas, an inductive, qualitative, contentanalysis was conducted. Further analysis was conducted by using the software NVivo 11. Findings Existing research are grouped into a framework of four categories that together span the existing research. The categories are labelled supply chain orchestration, market orientation, supply chain operations, and supply management. 2-3 subthemes in each category are presented. Thereafter promising future research areas are outlined, covering methodological issues, theoretical underpinnings, inclusion of context variables and outcomes of retail supply chain responsiveness. Research limitations/implications The conducted systematic literature review has been limited to academic, peer-reviewed articles. Practical implications The findings of the paper constitute a promising initial step towards a retail-specific framework on retail supply chain responsiveness. Originality/value The article questions the comprehensiveness of established models in responsiveness, and argues that existing "general" literature on supply chain responsiveness gives little guidance and structure to retailers' specific role and involvement in supply chain responsiveness. In particular, the article focuses on the retailers' role for creation of supply chain responsiveness, which has not previously been addressed in research.

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Section: Discussionmentioning

confidence: 99%

Section: Methodology Issuesmentioning

confidence: 99%

Retail supply chain responsiveness

Sandberg

Jafari

2018

IJPPM

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“…Literature suggests that if non-linearity is expected, component measures should be analysed using polynomial regression analysis (PRA), which allows interaction of higher order terms in the measurement model (Atapattu et al, 2014;Edwards et al, 2006). In PRA, congruence is not conceptualized as a single score such as difference score, but it rather emphasizes the correspondence between the component measures.…”

Section: Polynomial Regression Analysismentioning

confidence: 99%

Expectation from Technology and Career Satisfaction: A study among IT Professionals in India

Tomer

Mishra

2019

AJIS

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Technology is an integral part of the work life of any information technology (IT) professional. However, the influence of technology on career related outcomes of IT professionals is at best limited. Using the P-E fit perspective, the present study investigated the implications of the perceived fit/ misfit between the expected and the experienced career growth and work-life balance from the technology the IT professionals are working in on their career satisfaction. Based on response surface methodology and polynomial regression analysis of the data collected from 286 IT professionals, the study found that not only the fit, but also the misfit between expected and experienced technology led career growth and work-life balance is important in explaining career satisfaction. Implications of the study for both research and practice were discussed.

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“…New technologies are increasingly reshaping consumers' retail experience (Atapattu, Sedera, & Ravichandran, 2014;Roy, Balaji, Sadeque, Nguyen, & Melewar, 2017). Recent advancements in areas such as digital payment options (e.g., contactless and mobile payments) and automatic check-out channels (e.g., self-checkouts, automatic parcel stations, and even unstaffed grocery stores) are nudging consumers to change their incumbent routines (Chen, White, & Hsieh, 2020;Gelderman, Ghijsen, & van Diemen, 2011;Vannucci & Pantano, 2019), ultimately putting consumer choice calculus to the test.…”

Section: Introductionmentioning

confidence: 99%

Four Flavours of Customers: A dual-system perspective on self-service technology use

Rinta-Kahila¹,

Penttinen²

2021

AJIS

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Self-service technologies (SSTs) increasingly permeate retail spaces. To make their SST investments worthwhile, retailers need to turn enough customers into SST users. Previous research has uncovered the significance of habitual behaviour stemming from prior experience and situational factors from the environment on SST use. However, consumers are likely to vary regarding the extent they are driven by either habit or situational factors, suggesting that different types of consumers might exist in this regard. In this paper, we probe these consumer types in a real-life choice situation by studying the choice of selecting a checkout option (either staffed or self-checkout). We conduct a field study employing mixed qualitative methods by observing and interviewing customers checking out from retail stores. We discover four distinct customer types regarding the extent of reflexive (automatic) and reflective (deliberate) processing they use in their checkout selection: habitual traditional checkout users, habitual SCO users, situational users, and drifting users. We discuss the implications of our findings by linking the cognitive processing styles to the different stages of technology acceptance. Our main contribution lies in the development of a typology of consumers based on their selection between SST and human-delivered service.

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Agility in consumer retail: Sense-Response Alignment through the eyes of customers

Cited by 9 publications

References 43 publications

Retail supply chain responsiveness

Retail supply chain responsiveness

Expectation from Technology and Career Satisfaction: A study among IT Professionals in India

Four Flavours of Customers: A dual-system perspective on self-service technology use

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