“…Once engaged in exploiting the opportunity, or in the process of internationalization, entrepreneurs are responsible for many internationalization-related tasks such as: setting objectives, gathering foreign market information, collecting and organizing resources, and implementing internationalization strategies. The degree of export aggressiveness to some extent refl ects the desire, willingness, and determination of the decisionmaker to promote the export side of business in the organization and this can, in turn, be attributed to certain entrepreneurial characteristics (de Rocha, Christensen & da Cunha, 1990;Leonidou, Katsikeas, & Piercy, 1998). Barney (1991), among others, suggested that resources lead to a sustained competitive advantage when they possess certain characteristics: value, rarity, inimitability, and nonsubstitutability.…”