Agents of change or victims of transition? Media framings on household roles during the energy crisis

Abstract

The energy crisis that began in late 2021 and escalated after the war in Ukraine in early 2022 was seen as a disruption accelerating the energy transition in Europe. It forced households to save energy and change their patterns of energy use in a struggle to cut dependency on Russian energy, and in public discussions, various kinds of agency were required from and allocated to households. In this article, we analyze a total of 220 articles on energy use published in the main Finnish newspaper, Helsingin Sanomat, during the energy crisis between 1 November 2021 and 31 October 2022. We investigate how household agency driven by the energy crisis is framed in the media by analyzing the variety of roles assigned to households and the framings of the agency attached to those roles in relation to mitigating the energy crisis. The analysis provides insights into how households are embedded within the energy system and whether and how they are expected to facilitate the energy transition; moreover, the article contributes to a better conceptualization of the understudied roles and agency of households in transitions.