Abstract:In the rapidly evolving field of e-commerce, conventional research methods struggle to keep pace with the dynamic landscape characterised by exponential growth and changing user behaviours. To address this challenge, agent-based modelling and simulation offer a promising research paradigm. This chapter explores the potential of agent-based modelling and simulation in capturing the intricate dynamics of the e-commerce environment and advancing our understanding of this complex domain. We provide an overview of … Show more
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