“…This finding also suggests that the wide patterns of dominant phrases and key words were not overwhelmingly critical—in fact, the treatment of both candidates could be described as quite balanced. Though this finding is at odds with some previous research that suggests social media, namely blogs and YouTube, may be highly partisan and confrontational (Baum & Groeling, 2008; Brundidge, 2010; de Boer et al, 2012; Wojcieszak, 2010), it also aligns with other key findings in reiterating other social media channels—Facebook in particular—is often less a source of original content creation (Groshek & Clough Groshek, 2013; Robertson, 2011; Robertson, Vatrapu, & Medina, 2010) and more of second-hand sharing that may result (relatively speaking) in less outwardly and personally critical content. This may be due to the fact that Facebook users are not—by terms of service and convention—anonymous or difficult to identify.…”