“…Broadly speaking, this theory has been incorporated in multiple scientific fields, particularly in accounting (Demski, 1980), economics (Spence and Zeckhouser, 1971), marketing (Basu et al, 1985), political science (Mitnick, 1986), finance (Fama, 1980;Fontrodona and Sison, 2006), behaviour and organisational culture (Eisenhardt, 1985;Kosnik, 1987;Kulik, 2005) and sociology (White, 1985;Shapiro, 2005). However, the controversy over its usefulness, applicability and validity remains relevant even today.…”