A B S T R A C TThis article examines local and global language ideologies surrounding a particular phonetic feature in Indian English, the pronunciation of /v/ as [w]. By focusing on how local and global participants -both individuals and institutions -imagine language variation through disparate framings of "neutral" and "standard," it highlights how processes of globalization and localization are interconnected, dialogic, and symbiotic. Compared are (i) sociolinguistic constructions of Indian cartoon characters, (ii) American "accent training" institutes, (iii) Indian call center and language improvement books, (iv) American speakers' interpretations of merged IE speech, and, (v) IE speakers' attitudes about IE, "neutral," and "standard" language. The relative social capital of these populations mediates both how each constructs its respective ideology about language variation, and how these ideologies dialogically interact with each other. (Language variation, language ideologies, dialogic, standard language) 1
I n t r o d u c t i o nBlommaert 2003 has suggested that we do not have a unifi ed theoretical framework for approaching the sociolinguistics of globalization. However, he has proposed several necessary "building blocks" for such a framework. First, Blommaert suggests that analyses be framed in terms of specifi c language practices , and not Language abstractly. Second, he suggests that research needs to examine different levels -local and global -of sociolinguistic phenomena as interconnected . Third, he suggests that analyses focus on language ideologies . Fourth, he suggests that analyses should contextualize local and global practices in a world system, within which mediating institutions and inequality between "substate and superstate dynamics" form the backdrop of global fl ows and are necessary for interpreting the relative value of global and local ideologies. Framed by these themes, this article explores ideologies of localization and globalization