Age-inclusive hospitality and tourism: navigating the metaverse travel with avatar
Fei Hao,
Ki-Joon Back,
Kaye Kye Sung Kye-Sung Chon
Abstract:Purpose
This study aims to investigate the impact of virtual tours on the engagement and travel intentions of older adults, emphasizing the role of emotional and informative content. It aims to enhance travel confidence and reduce stress among older travelers, fostering inclusive tourism through advanced avatar technology.
Design/methodology/approach
Using two between-subjects experiments, this research compares the effects of emotion-driven and knowledge-centric virtual tours on older adults. It explores the… Show more
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