Age in the Acceptance of Mobile Social Media

Vasudeva, Savdeep

doi:10.4018/ijea.316173

Cited by 4 publications

(2 citation statements)

References 90 publications

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“…The Boomer generation has strong interpersonal communication and leadership skills. However, the work challenges of this generation are related to adapting to new technologies, as they tend to acquire them more slowly [30]. They require more time to assimilate technological additions and collaborate in the learning process.…”

Section: The Baby Boomersmentioning

confidence: 99%

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Ramírez-Herrero,

Ortiz-de-Urbina-Criado,

Medina-Merodio

2024

Systems

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Artificial intelligence, augmented, virtual, and mixed reality applications are improving business tools to increase their efficiency and ability to innovate. Technological innovation offers creative opportunities, but each generation values these advances differently. This study analysed the intergenerational differences and their leadership styles. The research questions are as follows: what are the main characteristics of each generation? And what leadership style is most appropriate for managing generational diversity in companies? Firstly, the main characteristics of each generation—Boomers, Generation X, Millennials, Generation Z, and Generation Alpha—were identified. Secondly, the most representative leadership styles of each generation were analysed. And thirdly, a proposal for a leadership style that can be used to better manage the intergenerational needs and technological demands of companies was presented. The development of leadership styles that take account of all generations can support economic growth and the creation of innovative and sustainable industries, as well as improve social welfare.

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Section: The Baby Boomersmentioning

confidence: 99%

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Ramírez-Herrero,

Ortiz-de-Urbina-Criado,

Medina-Merodio

2024

Systems

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“…Millennial and Social Websites: Research conducted (Ukpabi et al, 2021) revealed that employees in younger and older age groups have different levels of acceptance of certain technological factors. Businesses may use these distinctions to plan effective social website campaigns and create branding plans that are appropriate for various generation (Vasudeva, 2023). Research on usage of social websites by millennials, revealed how it affects their lifestyles and social behaviours.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Social Websites Testimonials on the Career Choices of Post-Millennials and Millennials in the IT Industry

Bhore

Tapas

2023

International Journal of E-Adoption

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This article seeks to understand how social website testimonials have been impacting the career choices of post-millennials and millennials and comparison between the two generations have been done to suggest improvements to organizations to help attract and retain the said talent. This research shall help determine whether social websites testimonials and its usage has been having a significant impact on career choices of post-millennials and millennials with focus on post-millennial talent. It shall add to the existing body of knowledge. The current hiring strategies, policies, and processes had been designed to attract millennials. With the entry of post-millennials, a need to redefine them has been felt now. This research aims to ascertain the impact being made on their career choices and would help organizations in redefining their hiring strategy, processes, and systems.

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Effect of digital multimedia on the adoption of agricultural green production technology among farmers in Liaoning Province, China

Yu,

Sheng,

Sun

et al. 2024

Sci Rep

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Agricultural green production technology (AGPT) is essential for the sustainable development of agriculture, yet adoption rates among farmers are often low due to limited access to education and information. Based on the extended technology acceptance model, this study takes Liaoning, a major agricultural province in China, as a representative region to explore how digital multimedia influences the adoption of AGPT by farmers. The findings show that the perceived ease of use of these technologies significantly enhances farmers' intentions to adopt, while perceived risks detract from these intentions. Although digital multimedia effectively promotes AGPT by improving its perceived ease of use and usefulness, its role in mitigating perceived risks is minimal. Based on these results, we recommend that the government improve the quality of information on digital platforms by involving experts in the field and offer specific digital marketing training to potential users to increase the adoption of sustainable agricultural technologies.

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Age in the Acceptance of Mobile Social Media

Cited by 4 publications

References 90 publications

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Impact of Social Websites Testimonials on the Career Choices of Post-Millennials and Millennials in the IT Industry

Effect of digital multimedia on the adoption of agricultural green production technology among farmers in Liaoning Province, China

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