Age and factors influencing consumer behaviour

Hervé, Catherine; Mullet, Étienne

doi:10.1111/j.1470-6431.2009.00743.x

Cited by 33 publications

(20 citation statements)

References 18 publications

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“…The development of IT products should involve the durability and suitability of the products, because 70% respondents represent middle age and elderly age group. According to Herve´and Mullet [114], this group focuses more on the rational decision making, depending on durability and suitability. Moreover, the returning policy of used IT products can also be initiated to follow the proper recycling and dumping procedure of IT products by the manufacturers, which will help in saving the environment.…”

Section: Discussionmentioning

confidence: 99%

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

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Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

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Section: Discussionmentioning

confidence: 99%

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

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“…The slow adoption of online shopping by mature consumers is attributed to social and cognitive barriers these consumers experience. Mature consumers are also known to be more reliant on sales assistants' advice than are their younger counterparts (Hervé & Mullet, 2009), and thus social and technical supports provided by VSAs may be beneficial particularly for mature consumers to overcome their social and cognitive barriers in online shopping. Without access to social support to seek advice for potential technical problems, mature consumers often do not feel confident in using the Internet.…”

Section: Introductionmentioning

confidence: 99%

Virtual Sales Associates for Mature Consumers

Shim

Kwon

Chattaraman

et al. 2012

Clothing and Textiles Research Journal

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This study examines whether social presence through a virtual sales associate (VSA) affects mature consumers' perceptions of technical and social supports from an apparel retail website and whether these perceptions influence consumers' attitudes and patronage intentions toward the website. Sixty mature consumers participated in a laboratory experiment and completed a shopping task on a mock apparel website with or without a VSA. Results revealed that participants in the VSA (vs. no-VSA) condition perceived significantly greater social support; however, no significant difference existed in perceived technical support between the two conditions. This study also revealed that mature consumers' perceived social support and ease of use of the retail website positively influenced their attitude toward the retail website, which in turn led to their website patronage intentions. Theoretical and managerial implications are discussed with respect to the potential of VSAs in enhancing the e-tail service quality for mature consumers.

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“…Hervé and Mullet () examined the processes involved in consumer judgements among participants of different ages. The first research question was whether the three factors already shown as operative by Troutman and Shanteau (), namely, price, durability and suitability, would be given the same weight by people of different age groups (18–25, 35–50, 65–74 and 75 years and over).…”

Section: The Elderly As Consumersmentioning

confidence: 99%

“…Results indicated that elderly people (65–90 years old) focused on durability. This could be because of the pressure of retirement and family obligations felt by people of this age group and that their greatest concern was the durability of the goods (Hervé and Mullet, ).…”

Section: The Elderly As Consumersmentioning

confidence: 99%

Consumer rights of the elderly as vulnerable consumers in South Africa: some comparative aspects of the Consumer Protection Act 68 of 2008

Barnard

2015

Int J Consumer Studies

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Although consumer protection is not a new concept in South African law, the Consumer Protection Act 68 of 2008 (CPA) now provides for a much more comprehensive and encompassing mechanism to protect consumers. Consumers are protected, not only in the provision of goods and services, the conclusion of contracts but also in the promotion and marketing thereof. The CPA further provides special protection to a particular type of consumer which is the vulnerable consumer and includes elderly consumers. Importantly, and for the first time in the history of South African law, the consumer is provided with eight core fundamental consumer rights. As this contribution is an attempt to provide an interdisciplinary analysis from a legal perspective, identification of what is considered to be an ‘elderly' consumer, needs to be assessed by referring to relevant empirical studies from both an international as well as South African perspective. The focus of this study is on the protection of the elderly as a category of vulnerable consumers in terms of the CPA. The investigation will attempt to show that the elderly is protected in terms of all eight of the fundamental consumer rights within the CPA. Special reference will be made to two fundamental rights of the consumer in terms of the CPA. First, the elderly consumer's right to equality in the consumer market (Part A of the CPA) which provides additional protection as the CPA also refers to the Constitutional right to equality. Second, the elderly consumer's the right to fair and responsible marketing (Part E of the CPA) which in terms of the research is compared with the EU Unfair Commercial Practices Directive. Certain problems regarding elderly consumers are identified and the importance of consumer rights as well as the implementation of the correct consumer policy is argued.

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Age and factors influencing consumer behaviour

Cited by 33 publications

References 18 publications

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Virtual Sales Associates for Mature Consumers

Consumer rights of the elderly as vulnerable consumers in South Africa: some comparative aspects of the Consumer Protection Act 68 of 2008

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