“…As a key task of critical feminist sex research, explorations of the newer, and potentially more insidious, manifestations of patriarchy and misogyny have paramount importance, particularly as women negotiate the “rhetoric of liberation” in light of evolving sexual expectations (Gill, 2010; McRobbie, 2007; Madhok, Phillips, & Wilson, 2013). As agency and coercion coexist to inform women’s sexual lives (Madhok et al., 2013), women face a plethora of challenges to their sexual empowerment: unequal gendered scripts about sexuality, the prioritization of men’s pleasure, faking orgasm, double standards about “promiscuity,” fusions between empowerment and consumerism, conflicting scripts about sex as power versus sex as oppression, and different entitlement to sexual pleasure and satisfaction (Elliott & Umberson, 2008; Fahs, 2011; McRobbie, 2008). Further, women’s subjective experiences of their sexuality have only recently garnered scholarly attention, as sexual health has trumped negotiations of sexual power imbalances , thus largely ignoring the ways that women engage (and disengage) from sex based on feelings of (dis)empowerment.…”