The success of learning in school is determined by the ability to find and use effective learning strategies or in this case the term creativity is used. Creativity is not only an important element in solving a problem but also an indicator that individuals have Higher Levels of Excellence Functions in a good category. The existence of creativity character is one of the issues that has not been widely discussed and realized in the context of education, especially in creating an effective learning process. This is partly due to the lack of comprehensive understanding, knowledge and awareness of the images and activities of learning based on creativity. A systematical review approach is used in this study by reviewing and exploring as many as 450 scientific articles based on the results and analysis of three experts who participated in the study. The results of the study show that creativity has a specific model based on aspects of definition, characteristics of creative subjects, supporting factors, inhibiting factors, the domain of creativity and creativity strategies in the school. Furthermore, creativity is also a significant character and has a particular model for students, teachers, and for the school principal.