“…Throughout African history, few crises have threatened the very viability of societies, as does the AIDS pandemic. (Villarreal, 2006: 195) HIV/AIDS (Mutembei et al, 2002) both at the company level (Barako and Brown, 2008), community level (Jegede, 2009) and cultural level (Alimi and Bagwasi, 2009). Medical research groups, AIDS/business teams and the health organizations are amongst many key health agents that have ensured that the dissemination of information about HIV/AIDS, and ways to tackle the phenomenon, are known to business leaders who can report these issues to stakeholders in capital markets (UNAIDS, 2000;WEF, 2006;WHO, 1990).…”