African Americans' Television Activity: Is it Related to Perceptions of Outgroup Vitality?

Abrams, Jessica R.

doi:10.1080/10646170701801961

Cited by 10 publications

(13 citation statements)

References 49 publications

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“…Thus, although findings were not entirely supportive of the theoretical model proposed in the present study, these results imply that both the characteristics of the viewer and the features of the content each must be considered when examining race‐based responses to the media. The role of in‐group identification in this context is not surprising given research indicating that individuals may use media to serve social identity needs (Abrams, 2005; Harwood, 1997, 1999a, 1999b) and bolster group vitality (Reid et al, 2004). Accordingly, it also may be expected that mediated group contact would serve to meet esteem needs in much the same manner as real‐world group contact.…”

Section: Discussionmentioning

confidence: 99%

Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory

Mastro

Behm-Morawitz

Kopacz

2008

Human Communication Research

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Although research suggests that manifestations of blatant racism are on the decline, findings additionally demonstrate that subtle racism remains prevalent when contexts provide sufficient ambiguity for the expressions to go unnoticed. Notably, studies examining these outcomes have typically been confined to intergroup contexts, despite the fact that mediated contact may yield parallel responses. The present investigation examines this relationship by applying aversive racism and social identity theory assumptions to assess the influence of exposure to television depictions of Latinos, on White viewers’ judgments. Results cautiously reveal that racial identification and media ambiguity affect both viewers’ evaluations of target racial/ethnic out‐group members as well as in‐group esteem.

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Section: Discussionmentioning

confidence: 99%

Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory

Mastro

Behm-Morawitz

Kopacz

2008

Human Communication Research

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“…Minorities, in general, and blacks, in particular, consume media images proportionately more and differently than white audiences (Abrams, 2008; Gandy, 2001; Jones, 1990). When watching black media images, black viewers tend to evaluate the message’s effect on their identity as members of their racial group (Fujioka, 2005).…”

Section: Audience Perception and Consumption Of Black Media Imagesmentioning

confidence: 99%

“…Black Americans have a unique relationship with the mass media and television in particular. When compared to Caucasians, African Americans watch television at substantially higher rates (Abrams, 2008;Allen & Bielby, 1979;Bales, 1986). Gandy (2001) and Jones (1990) found that in addition to watching high amounts of television (3 to 5 hours each day), black respondents spent the majority of their time with media that were directed towards an African American audience.…”

Section: Audience Perception and Consumption Of Black Media Imagesmentioning

confidence: 99%

A Preliminary Analysis of Tyler Perry’s ‘House of Payne’ and ‘Meet the Browns’: Effect on the Black Identity, African Americans’ Frequency of Exposure, Perception of Accuracy and Affective Evaluation

Musambira

Jackson²

2018

Journal of Creative Communications

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A survey method was applied to a sample of 145 self-identified African American members of four predominantly African American churches to assess the influence of Tyler Perry’s House of Payne and Meet the Browns television shows on their racial identity and how they perceived and evaluated the shows. Results indicate that (1) particular socioeconomic factors, more specifically education attainment, may negatively influence exposure to House of Payne and Meet the Browns, 2) religiosity may account for viewers’ exposure more to House of Payne than to Meet the Browns, 3) House of Payne may have a more significant influence on viewers” black identity than Meet the Browns, 4) Frequency of exposure, income, and education may predict affective evaluation and perceived accuracy of both House of Payne and Meet the Browns, and 5) House of Payne may be considered a more accurate and positive reflection of the black group experience than Meet the Browns.

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“…Naturally, the way groups of people are represented on different television shows could be seen as more favorable or unfavorable to one audience than the other and therefore affect which programs these groups watch. This phenomenon affects the vitality of different demographic groups (Abrams, 2008). Group vitality is "a group's position on important sociostructural features in society" (Giles, Bourhis, & Taylor, 1977, as cited in Abrams, 2008.…”

Section: Niche Television Contentmentioning

confidence: 99%

Niche Television Content

Welter

2016

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This research ties together the concepts of group vitality and niche television content. Group vitality, the position a group takes based on structures in society, is partially formed by institutional support. This includes representation and depiction in the media. Niche describes specialized content that gratifies individuals, groups, and their needs. This content can be found in the form of books, music, film, television, and more. The current study focused on niche television content preference within specific groups of people based on their demographics.Separate genres were considered niche categories in this research. Participants were asked if to rate how much they enjoyed different genres of television on a Likert-type scale. They were also asked to report how much television they watch per day, which television services they use to watch, and their demographic information. Based on the data, sports are more popular with males than females, reality television is more popular with females than males, and Netflix is extremely popular. Future research possibilities include a focus on psychographics instead of demographics, exploring how different audiences feel about another medium and its variety of choices, or doing this research on a larger scale.

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African Americans' Television Activity: Is it Related to Perceptions of Outgroup Vitality?

Cited by 10 publications

References 49 publications

Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory

Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory

A Preliminary Analysis of Tyler Perry’s ‘House of Payne’ and ‘Meet the Browns’: Effect on the Black Identity, African Americans’ Frequency of Exposure, Perception of Accuracy and Affective Evaluation

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