African-American Aesthetic of Dress: Current Manifestations

O'Neal, Gwendolyn S.

doi:10.1177/0887302x9801600403

Cited by 24 publications

(36 citation statements)

References 13 publications

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“…O'Neal (1998a) confirms the power of the black consumer in the marketplace and the desire of the black consumer to use dress as visual evidence of their ethnicity. Edmonds (1979) determined that black women were more fashion conscious and went shopping more frequently than the white women in the study.…”

Section: Black Consumerssupporting

confidence: 65%

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

McKinney

Legette-Traylor

Kincade

et al. 2004

The International Review of Retail, Distribution and Consumer R

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The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 333 students from two US universities. Results showed that social participation was significantly related to store patronage. No difference was found in patronage behaviour for the variables of reference group, social involvement, fashion involvement, clothing benefits sought, and social environment. In addition, social involvement, fashion involvement and clothing benefits sought were significantly related to time/frequency of clothing purchases. Results suggest implications for future research and retail stores.KEY WORDS: Buying behaviour, black college consumers, clothing buying, social influence factors, consumer behaviour Buying behaviour, a component of consumer behaviour, is influenced by many individual and environmental factors. Environmental factors, such as culture and family, as well as individual factors, such as attitude toward objects and lifestyle, have an influence of buying decisions (Blackwell, Miniard & Engel, 2001). Another variable, market segmentation is an essential component to understanding buying behaviour. Segmentation is based on the premise that a market of consumers can be identified and divided into market segments based on the characteristics of the consumers.Black college consumers form at least one market segment of the larger American market; however, no consensus is found in the literature that clearly identifies the characteristics of this group. Conflicting information is found about lifestyles, preferences, and activities of Black consumers, including the college segment. Perhaps this lack of consensus is because the literature has viewed these consumers as a homogeneous market and has failed to identify segments within this market (Schiffman & Kanuk, 1983). The black college consumer population is a growing segment within the market of black consumers. In addition, this segment has money and fashion interests, which are two major components of a viable market segment; however, very limited information is available about this group of consumers. This study examines the buying behaviour patterns of a segment of black college consumers, which has received limited attention from marketers and limited attention in the consumer behaviour literature. The purpose of this research was to determine if selected social factors (i.e. reference groups, social participation, fashion involvement, clothing benefits sought, social environment) were related significantly to the clothing buying behaviour patterns (i.e. type of store patronage, time/frequency for clothing purchase) of black college consumers. Conceptual FrameworkThe conceptual framework developed for this study analysed the social inputs provided by the influences on consumer's decision making, more specifically the consumer's buying patterns (see Figure 1). The framework was developed based on the principle expressed in the consumer decision process ...

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Section: Black Consumerssupporting

confidence: 65%

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

McKinney

Legette-Traylor

Kincade

et al. 2004

The International Review of Retail, Distribution and Consumer R

View full text Add to dashboard Cite

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“…Because of the shift in demographics, several catalog merchants have recognized cultural diversity by targeting the African American market segment (Auzenne, 1999;Holloman, 1997;O'Neal, 1998a). Three companies launched catalogs targeted to minority shoppers in addition to their generic catalogs.…”

Section: Clothing Design and Marketing To African American Consumersmentioning

confidence: 99%

“…These apparel items served as symbols that represented African heritage and were linked to the civil rights era. For some, they were a symbol of rebellion and thus could be interpreted as adversarial statements (O'Neal, 1998a(O'Neal, , 1998b. Until the casual revolution there was no place for Black women of any age to express their culture via dress in the workplace.…”

Section: Cultural Dressmentioning

confidence: 99%

“…Judgments of the dominant culture were the only valid assessments of aesthetic taste, whereas wearing cultural dress resulted in the formation of negative stereotypes of African Americans. An African American aesthetic of dress is not African or American as it has been shaped by the cultural experiences of being of African descent and living in America (O'Neal, 1998a(O'Neal, , 1998b. Key facets of this aesthetic include an affinity for loud colors, the desire to create one's individual expression, the use of exotic features (unusual patterns and combinations), and the desire to dress up for a variety of occasions (O'Neal, 1998a).…”

Section: Cultural Dressmentioning

confidence: 99%

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African American Women's Satisfaction with the Design and Marketing of Ready‐to‐Wear Clothing

MacDonald

Lazorchak

Currie³

2009

Family & Consum Sci Res J

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“…Aesthetics can be defined as the study of human reaction to the non-instrumental qualities of an object. The total aesthetic experience includes the appreciation of the expressive and symbolic formal qualities of a garment, its appearance, its origin and performance (De Klerk & Lubbe, 2008;Fiore & Delong, 1994;Fiore & Kimle, 1997;Lu, 2015;O'Neal, 1998;Swinker & Hines, 2006).…”

Section: Introductionmentioning

confidence: 99%

Consumers in a social network: the perception of clothing quality per gender

Castelo¹,

Cabral²

2018

RBGN

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Purpose -The general objective of this paper is to evaluate the determinant attributes of the perception of clothing quality by the users of a social network and to verify if there are any differences of evaluation of these determinants between genders.Design/methodology/approach -To achieve the objective, a survey was conducted with a sample of 295 consumers. All participants, regardless of gender, were asked to access the SurveyMonkey site link and to answer the questions regarding the quality of clothing for both men and women. Data analysis was performed using descriptive statistics and variance analysis (ANOVA).Findings -The main results show that: 1. The consumers of garments regard as highly important to take into consideration quality attributes when deciding to buy clothes, especially for women in relation to menswear; 2. Women has a higher perception than men as for the evaluation of the quality attributes of both women's wear and menswear; and, 3. Clothing consumers, in particular consumers of women's products, only consider to purchase such products if they have, in particular, style, fabric quality and fair price.Originality/value -This research filled in some theoretical and methodological gaps with regard to giving emphasis to gender differences in clothing quality assessment. This is in line with the conclusions of quality research conducted long ago, such as Olson & Jacoby's (1972), which findings are specific to the type of product and/or consumer investigated. Therefore, generalizations beyond the product or the consumers examined are of dubious validity.

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African-American Aesthetic of Dress: Current Manifestations

Cited by 24 publications

References 13 publications

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

African American Women's Satisfaction with the Design and Marketing of Ready‐to‐Wear Clothing

Consumers in a social network: the perception of clothing quality per gender

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